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Why study with us?

  • #22 in the world

    Ranked 22nd in the world for arts and humanities in the 2020 QS World University Rankings by Subject.

  • #1 in Australia

    Our graduates are ranked 1st in Australia and 4th in the world for employability by the QS Graduate Employability Rankings 2020.

Overview

The Master of Strategic Public Relations covers corporate, government, media, investor, community, political and environmental relations. You will develop an understanding of public relations theory and practice at a time when new styles of management and new technologies demand higher proficiency in communication skills from practitioners.

Gain the critical, creative and strategic thinking required to design, implement and evaluate public relations campaigns for a range of contexts and stakeholders. You will also learn to use the latest software and digital techniques.

Explore the various functions of public relations including media relations, relationship building, issues management, boundary spanning, stakeholder liaison, crisis communication, lobbying, public affairs, and the integration of communications functions while developing essential skills in thinking, writing, speaking and working in teams.

Understand the role of public relations in shaping identities and brands, negotiating power relations and creating knowledge.

Learn how communication in organisational settings affects strategic decisions. Gain an understanding of the impact your practice can have on strategy execution and how you can contribute to profitable corporations within a social justice framework.

Commonwealth Supported Places

Commonwealth Supported Places (CSP) are available for postgraduate study for eligible domestic students. This means that your course fees are subsidised by the Australian Government and you pay a student contribution amount (SCA). CSPs are limited in number and are allocated based on academic merit.

Subject areas
Shared pool

Entry, fees, funding & how to apply

Depends on your qualification, citizenship status
The details on this page based on your selections are a guide only, and are subject to change.

Your entry requirements

English language proficiency

Find out if you need to prove English language proficiency (depends on your country of origin and educational background).

For academic requirements check the ‘Admission requirements’ section on this page.

Your fee

How to apply

You can apply online via the application portal. When you are ready to apply, select the ‘Apply’ button on this course page. Visit the How to apply page for other important information. 

Standard closing dates:

Semester 1 - 11 February of the commencing year (to be considered for CSP, you must apply by 15 January)

Semester 2 - 15 July of the commencing year (to be considered for CSP, you must apply by 30 June)

We strongly encourage applicants to apply as early as possible, offers are made on a rolling basis and places are limited. Separate scholarship deadlines apply - check the scholarships website for details.

Starting date

Semester 1 (February) and Semester 2 (August)

You can apply online via the application portal. When you are ready to apply, select the ‘Apply’ button on this course page. Visit the How to apply page for other important information. 

Standard closing dates:

Semester 1 - 31 January of the commencing year
Semester 2
- 30 June of the commencing year

We strongly encourage international applicants to apply as early as possible to allow time for visa and travel arrangements. Separate scholarship deadlines may apply - check the scholarships website for details.

Starting date

Semester 1 (February) and Semester 2 (August)

What you'll study

To qualify for the Master of Strategic Public Relations you must complete 72 credit points, including:

  • a minimum of 24 credit points of core units of study; and
  • a maximum of 42 credit points from elective units of study. With the permission of the Degree Coordinator a maximum of 12 credit points can be taken as elective units from units of study outside those listed in the Strategic Public Relations subject area of the Postgraduate Unit of Study Table, including a maximum of 6 credit points from units of study offered by other faculties.
  • at least 6 credit points of capstone units of study.

Recognition of Prior Learning / credit for previous studies is available for this course, refer to Admission requirement below.

Admission requirement

Entry in the 1 year or 1.5 year degree program is determined by the Recognition of Prior Learning (RPL) criteria below:

Admission to candidature for the Master of Strategic Public Relations (1.5 years full-time) requires:

  • a bachelor's degree with a minimum credit (65%) average calculated over the whole degree, from the University of Sydney, or an equivalent qualification.

Admission to candidature for the Master of Strategic Public Relations (1 year full-time) requires:

  • completion of the embedded Graduate Certificate or Graduate Diploma in Strategic Public Relations with a minimum credit (65%) average, or an equivalent qualification; or
  • an Honours degree in a relevant discipline; or
  • relevant professional work experience and a bachelor's degree with a minimum credit (65%) average or an equivalent qualification.

If you do not meet the requirements listed above for direct entry to the Master’s degree, you may be able to enter via a Graduate Certificate or Graduate Diploma in the same subject area and upgrade to the Master’s after successful completion of the shorter course.

Professional accreditation

The Master of Strategic Public Relations degree is accredited by the Public Relations Institute of Australia (PRIA), a national industry body for public relations and communication professionals in Australia. 

Career Pathways

You will graduate equipped to apply your creativity in practical ways, confident of making your mark in this dynamic and exciting profession.

Our graduates hold positions as public relations advisers, media and communications officers, public affairs consultants, investment communications managers, social marketing coordinators, digital communications strategists and stakeholder officers.

Future study options

Graduates of the Master of Strategic Public Relations who have completed a dissertation with a meritorious grade are eligible to pursue a higher degree by research in their chosen subject area.

Domestic students

International students

Commonwealth Supported Places (CSP) available for eligible domestic students

Commonwealth Supported Places (CSP) are available for this course for eligible domestic students. This means that your course fees are subsidised by the Australian Government and you pay a student contribution amount (SCA). CSP places are limited in number and are allocated based on academic merit.

To help you understand common terms that we use at the University, we offer an online glossary.