Major
About this major
The Digital Business major is designed to equip you with comprehensive knowledge and practical balanced skills in both technology and organisational management, so you are prepared for an exciting career in the evolving digital economy.
The Digital Business major emphasises the role that digital technology plays in integrated business design – from idea through to execution – as well as its impact on the design of work. This ensures you will be ready to tackle business challenges for long term growth.
Amid rapid technological, social, and environmental change, organisations face exciting challenges remaining competitive and sustainable. They need professionals who can understand and manage integration of new technologies. People who are adept at forecasting trends, shaping how companies engage, using innovative design thinking, and emerging technologies like AI and automation to fostering an innovative culture that can thrive amid constant change.
While the major delves deeply into current and emerging technology, it also focuses on giving you an awareness of ethical and social responsibilities. You will develop the skill set to rethink business models in rapidly digitalised organisations that are operating in a constantly evolving landscape.
You will gain critical skills in technology integration, strategic planning, and leadership, and become adept at driving innovation, and leading diverse teams effectively. You will be able to explain current and emerging trends in digital business systems and their implications for organisations, employees and other stakeholders.
This major focuses on strategy, governance and assurance to help organisations effectively manage risks while maximising value and opportunities to solve complex challenges. You will benefit from innovative industry-led teaching, making it a distinctive choice if you are interested in pursuing a career in high level consulting, disruptive technology project management and work design.
Graduates of this major will be able to help organisations bridge the crucial gap between technical and managerial roles. They will have the skills to lead in tech-driven environments, manage complex customer experience projects, and make strategic decisions.
With a strong ethical foundation, you will be prepared to drive digital innovation, ensuring sustainable growth by aligning business strategies with the latest technological advances.
Career pathways
Digital business graduates are found in major consulting companies, major technology companies and most large companies that rely on technology. Our graduates will find themselves in a variety of careers such as:
Business analyst: bridge the gap between business and IT to solve business problems using current and future technologies and assess and improve business performance and models in an ever-changing world of FinTech, Machine Learning and Big Data.
Management consultant: join a major consulting firm such as Deloitte Consulting, Bain & Co., McKinsey, PwC or KPMG as an external analyst working on business and technology related issues.
Compliance/IT auditor: evaluate the suitability and effectiveness of your firm's IT systems and internal controls against policies and regulations. Work on projects that improve the organisations’ internal processes and performance.
Enterprise architect: a senior role in which you will be part of a team that translates business strategy into concrete solutions and designs and executes the blueprint of IT solutions to support that strategy.
Courses that offer this major
The course information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.
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