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The Marketing specialisation offers exciting opportunities for research, theory and strategy in all aspects of business and organisation. The specialisation builds on basic marketing principles to give students the leading edge in marketing strategy and planning, including market research, communications, consumer behaviour and the development and marketing of new products.

About this specialisation

To meet requirements for the Marketing specialisation in the Master's degree, you complete five units of study (30 credit points), including:

(1) one six credit point foundational unit of study:

  • Marketing Principles.

(2) one six credit point compulsory (core) unit of study:

  • Consumer Behaviour.

(3) Three elective units of study (18 credit points) selected from the options listed for this specialisation , including:

  • Brand Management
  • Business Marketing
  • Creative Communications in Marketing
  • Customer Analytics and Relationship Management
  • Digital and Social Media Marketing
  • International and Global Marketing
  • Marketing Communications
  • Marketing Research Concepts
  • Marketing Strategy
  • New Product Development
  • Regulating Innovation and Distribution
  • The Psychology of Business Decisions.

Note.  Elective units may not all be offered every year - please check the handbook for unit availability.

Career pathways
Courses that offer this specialisation

To commence study in the year

The course information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

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