Skip to main content

Specialisation

In response to COVID-19, the University of Sydney has reviewed the availability of courses to be delivered remotely for students commencing their studies in Semester 1, 2021.

This course component will be available to study remotely for students commencing in Semester 1, 2021. Please note that some units of study that are not essential to completing the course component may not be available to be studied remotely.

Note: The University intends to offer as many units of study as possible in a remote as well as face-to-face learning method of delivery in Semester 1, 2021 and subject to ongoing border closures and public health orders impacting attendance on campus, in Semester 2, 2021. However, some units of study and courses require students to study in-person at the relevant University of Sydney campus/es and host locations for placements and will not be available remotely.

About this specialisation

The Marketing specialisation offers exciting opportunities for research, theory and strategy in all aspects of business and organisation. The specialisation builds on basic marketing principles to give students the leading edge in marketing strategy and planning, including market research, communications, consumer behaviour and the development and marketing of new products.

About this specialisation

To meet requirements for the Marketing specialisation, you will complete 30 credit points, comprising:

(1) 6 credit points of foundational unit of study for this specialisation:

  • Foundation in Marketing

(2) 6 credit points of core units of study for this specialisation:

  • Marketing Research

(3) 18 credit points of degree level selective units of study for this specialisation:

  • Advanced Marketing Statistics and Research
  • Social Media Analyses for Marketing
  • Marketing Innovation
  • Media and Communications for Marketing
  • Understanding Consumer Behaviour
  • International and Global Marketing
  • Digital/Social Media Marketing
  • Managing Brands
  • CRM/Customer Relationship Management
  • B2B Marketing
  • Marketing Performance Analytics and Metrics
  • Psychology of Marketing Decisions

Graduate opportunities

All organisations (big or small, public or private, for-profit or non-profit) rely on marketing to succeed, making career opportunities in marketing quite diverse. The role of marketing is to oversee the creation of customer value across all aspects of the business. A specialisation in marketing offers a wide range of professional opportunities including:

  • New product development
  • Brand management
  • Services management
  • Retail and ecommerce management
  • Advertising
  • Public relations
  • Market research
  • Sales executives
  • Social media content and response management
  • Data science strategy.
Courses that offer this specialisation

To commence study in the year

To commence study in the year

The course information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

To help you understand common terms that we use at the University, we offer an online glossary.