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The Marketing specialisation within the Master of Commerce and Master of Commerce (Extension) offers exciting opportunities for research, theory and strategy in all aspects of business and organisation.

The Marketing specialisation builds on basic marketing principles to give students the leading edge in marketing strategy and planning, including market research, communications, consumer behaviour and the development and marketing of new products.

What you'll study in the Marketing specialisation

To meet requirements for the Marketing specialisation, you will complete 30 credit points, comprising:

(1) 6 credit points of foundational unit of study for this specialisation:

  • Foundation in Marketing

(2) 6 credit points of core units of study for this specialisation:

  • Marketing Research

(3) 18 credit points of selective units of study for this specialisation:

  • Marketing Analytics
  • Digital & Social Media Marketing
  • Creating Persuasive Communications 
  • Consumer Behaviour 
  • International and Global Marketing 
  • Brand Management
  • Customer Analytics and Relationship Management
  • B2B Marketing 
  • Psychology of Marketing Decisions
  • Marketing Research
  • New Product Development

Graduate opportunities

All organisations - big or small, public or private, for-profit or non-profit - rely on marketing to succeed, making career opportunities in marketing quite diverse. The role of marketing is to oversee the creation of customer value across all aspects of the business.

A specialisation in Marketing offers a wide range of professional opportunities including:

  • New product development
  • Brand management
  • Services management
  • Retail and ecommerce management
  • Advertising
  • Public relations
  • Market research
  • Sales executives
  • Social media content and response management
  • Data science strategy
Courses that offer this specialisation

To commence study in the year

The course information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

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