This unit of study involves all essential aspects of global strategic management. It includes a strong emphasis on the application of theory. Students are expected to bring a prior understanding of the theoretical material to class to be prepared to discuss the boundaries of theories as well as the limits to their application in certain business contexts. The unit is built around four broad strategic issues facing international business managers; (1) Whether to diversify the organisation's activities across different countries and/or regions? (2) Where (in which specific geographic markets) should the organisation compete? A geographic market can be conceptualised as a collection of buyers and sellers doing business in a specific geographic location. (3) What form(s) should the organisation's international business activities take? and (4) When should the organisation enter or exit a given geographic market? The unit explores each of these four broad issues and how, although relevant also for managers in domestic businesses, they are particularly important in the context of international business.
Intensive over 5 weeks (8hr lectures/seminars per week)
individual assignment (30%), group assignment (40%), exam (30%)
Note: This unit is only available to students enrolled in the Master of Management (CEMS) or incoming CEMS MIM exchange students.