This unit introduces students to the context, complexities and methods of utilising design within a business context. Students will learn how to use design to link business, technology and people as a way to develop competitive economic, socio-cultural and environmental advantage in an increasingly complex world. The unit will cover design thinking, design innovation and design integration methods for driving this process and creating effectively-designed products, services and environments. In this unit, the aims and objectives of design management will be explored and students will learn to identify its relationship to the leadership and strategic aspects of organisations. This unit will cover approaches for conducting design-based research and contrast them to other methodologies within the design and business landscape.
lecture 1 hr/week, tutorial 2 hrs/week
research report (20%), quizzes (30%) and design project (50%)