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Unit of study_

Thriving in New Markets - EMBA6004

Year - 2020

Even the smallest business today is part of a global network. Businesses large and small source materials from across the globe, and sell to customers around the world. Leaders today need to manage employees from multiple cultures, with diverse educational backgrounds. They need to know how to negotiate with people from a variety of cultural backgrounds. And they need to understand how their businesses impact on the communities in which they are operating. This module takes students to another country (India or similar) to undertake an exercise in creating a social enterprise. Students will formulate a hypothesis prior to departure about what challenge that social enterprise will solve, and then research it upon landing in India. We introduce models of entrepreneurship and innovation, adding them to the toolkit developed in EMBA6003 Managing Connected Enterprises. Students work with faculty members and students from our host institution to uncover cultural differences, and how to manage through them. Students also engage with local customers, suppliers and potential competitors, as well as relevant local government representatives to test the viability of entering a new market. The emphasis of this module is on the team navigating the cultural landscape of entrepreneurial activity in a new market. To complete the projects, students draw on what they have learned in the previous modules, applying the foundation material in a new context.

2-week residential block intensive in October

interim team project presentation (10%), final team project presentation (40%), response to client comments on presentation (10%), reflective report (40%)

Additional information
Only students enrolled in the degree Executive Master of Business Administration, are permitted to enrol in this unit of study

Assumed knowledge


Faculty: Business (Business School)

Intensive October

21 Sep 2020

Department/School: Management Education
Study Mode: Block mode
Census Date: 09 Oct 2020
Unit of study level: Postgraduate
Credit points: 12.0
EFTSL: 0.25
Available for study abroad and exchange: No
Faculty/department permission required? No
Courses that offer this unit

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