Technology is impacting every aspect of our lives and businesses today. There are a multitude of case studies on how traditional businesses have been disrupted by technology. The savvy business leader today understands how to take advantage of this technology to grow existing businesses or create new businesses or even new markets. Those that are not adaptable do not survive. In this unit, we visit some of the leaders in the development and application of new technologies, in California in the US. We partner with a US university to access the best academic thought on technology and business, working with academics who have both developed theories of innovation as well as applied it in leading businesses. During the two-week module, students are required to complete a project for a client company that is grappling with technological challenges to its business. They will draw on knowledge about leadership, business fundamentals and entrepreneurial activity developed in the previous three modules. Students are also required to explore the business and social context in which technology is utilised to understand the cultural, social and broader environmental context in which it operates.
2-week residential block intensive in January
interim team project presentation (10%), final team project presentation (40%), response to client comments on presentation (10%), reflective report (40%)
Only students enrolled in the degree FC065 - Executive Master of Business Administration, are permitted to enrol in this unit of study