This unit introduces students to researching innovation practices in the Australian media industry with application to the Australian Broadcasting Corporation (ABC). Students will apply human-centred design principles to investigating the innovation challenges of public service media in the Australian regulatory and industry environment. Students will research a policy, program or product strategy, in response to problems identified by the ABC, prepare a management report detailing proposed problem-solving outcomes, and present these proposals to media executives. They will work in groups to undertake and present the outcomes of their research. In doing so, they will examine a range of professional issues including commercial and contractual practices and intellectual property, and gain proficiency in relevant professional practices such as strategy and policy development.
6 weeks of 1x3hr seminar/week 5 weeks of 1x3hr project research consultation session, 2 weeks of 1x3hr report workshop and presentations, 1x1hr group meeting/week. nb * this is a double weighted unit. students should commit to spend approximately six hours' preparation time (reading, studying, homework, essays, etc.) for every hour of scheduled instruction.
2x500wd individual research blog postings (20%), 1x500 group project plan (10%), 1x10min group oral project report update (10%, pass/fail), 1x1000wd group draft research report (15%), 1x6000wd equivalent group innovation research report and presentation (45%)