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Unit of study_

ABC Innovation Research Project Unit - FASS4903

Year - 2020

This unit introduces students to researching innovation practices in the Australian media industry with application to the Australian Broadcasting Corporation (ABC). Students will apply human-centred design principles to investigating the innovation challenges of public service media in the Australian regulatory and industry environment. Students will research a policy, program or product strategy, in response to problems identified by the ABC, prepare a management report detailing proposed problem-solving outcomes, and present these proposals to media executives. They will work in groups to undertake and present the outcomes of their research. In doing so, they will examine a range of professional issues including commercial and contractual practices and intellectual property, and gain proficiency in relevant professional practices such as strategy and policy development.

Classes
6 weeks of 1x3hr seminar/week 5 weeks of 1x3hr project research consultation session, 2 weeks of 1x3hr report workshop and presentations, 1x1hr group meeting/week. nb * this is a double weighted unit. students should commit to spend approximately six hours' preparation time (reading, studying, homework, essays, etc.) for every hour of scheduled instruction.

Assessment
2x500wd individual research blog postings (20%), 1x500 group project plan (10%), 1x10min group oral project report update (10%, pass/fail), 1x1000wd group draft research report (15%), 1x6000wd equivalent group innovation research report and presentation (45%)

Details

Faculty: Arts and Social Sciences

Semester 2

24 Aug 2020

Department/School: Media and Communications
Study Mode: Normal (lecture/lab/tutorial) day
Census Date: 28 Sep 2020
Unit of study level: Honours
Credit points: 12.0
EFTSL: 0.25
Available for study abroad and exchange: No
Faculty/department permission required? No
Location
Camperdown
Courses that offer this unit

Non-award/non-degree study If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student. Cross-institutional study If you are from another Australian tertiary institution you may be permitted to undertake cross-institutional study in one or more units of study at the University of Sydney.

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