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Unit of study_

Innovation in Strategic Marketing - FMBA5007

Year - 2020

This unit aims to provide a contemporary perspective to strategic marketing, addressing marketing strategy today and tools and frameworks that can assist a firm in addressing future challenges. Topics covered will consider how the context of marketing is changing, and how a firm can build capabilities to harness marketing opportunities. A key theme for the unit is how strategic marketing allows a firm to develop marketing strategies that address sustainability goals. There are four key building blocks to the unit: understanding value and how marketing creates value for a firm; evaluating brands and branding strategies; exploring how collaborative relationships offer innovation opportunities; and identifying how new technologies are changing the face of marketing

Classes
4 hr lecture/workshop and/or full day participatory lectures/workshops

Assessment
individual assessment (40%); sustainability group assessment (40%); individual reflective essay (20%)

Prohibitions

SMBA6006

Details

Faculty: Business (Business School)

Intensive May

20 Apr 2020

Department/School: Management Education
Study Mode: Block mode
Census Date: 08 May 2020
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? No
Courses that offer this unit

Non-award/non-degree study If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student. Cross-institutional study If you are from another Australian tertiary institution you may be permitted to undertake cross-institutional study in one or more units of study at the University of Sydney.

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