In this unit, students confront the challenge facing truly pioneering companies which is to develop customer-centric products and services that are aligned with the company strategy. This unit recreates the intense, team environment of a business unit undergoing innovation. Students integrate the skills, knowledge and experience acquired throughout the MBA Program to bring a real prototype to market. The prototype may take the form of a product (software or physical) or service. Design thinking methodologies are applied to demonstrate understanding of the challenges facing strategy implementation. Students work in teams with tight milestones. To do this successfully, students must use the skills gained throughout the MBA program and critically reflect on the implications and impact of their learning.
4 hr lecture/workshop and/or full day participatory lectures/workshops
group presentation (20%); group product prototype (30%); program essay (25%); design-led strategy workbook (25%)