This unit of study is structured to equip students with the concepts, tools and techniques to understand managerial cognition and how that can be leveraged to achieve competitive advantage in international business. The unit of study covers attention, heuristic and managerial capital to elaborate the role of managerial cognition in achieving competitive advantage in international business. The unit builds on understanding the concepts of global strategy taught in global business units and provides students an opportunity to advance their knowledge in application of strategic management in international business. The unit uses a variety of learning methods such as case discussion, role play and real life analysis.
1x 2h lecture (13 wks) + 1x 1hr tutorial (12 weeks)
in-class participation and preparedness (15%); group assignment (30%); 2x in-class quizzes (20%); final exam (35%)