Being able to identify and exploit new business opportunities is critical to all sizes of businesses. Identifying new markets, developing new products and implementing new business models are highly-regarded and valuable skills for entrepreneurs and business managers alike. This unit is structured around learning from engaged practice in order to explore the special problems and opportunities associated with entrepreneurial startups. Students engage with startup and early stage businesses to deliver a plan to help them become profitable. Topics include opportunity recognition, strategy development, business model design, customer acquisition and retention, financial model development, as well as entrepreneurial and creative leadership.
1x 3 hr lecture/seminar per week for classes
startup financials (15%); evidence-based decision-making (35%); business progress assignment and presentation (50%); ideation (0%)
IBUS5002, or completion of at least 24 credit points
IBUS5011 or WORK6112