Business Intelligence (BI), or Business Analytics, is a major source of competitive advantage in the Information Age and is therefore a leading business priority globally. In recent times, this field has evolved from a technology topic to a management priority, creating an unprecedented demand for new management skills. Taking a business rather than technology perspective, this unit covers the enterprise BI ecosystem in the context of strategic and operational BI. Topics include assessment and management of organisational data quality, multidimensional data modelling and integration, management of structured and unstructured data (including those created by social media), business aspects of data warehousing, innovation through advanced analytics, BI driven performance management, business process intelligence, active enterprise intelligence, and management of complex BI projects. The course offers hands-on experience in using a commercial BI platform, combined with in-depth analytical skills, will enable students completing the unit to help any organization (regardless of its size and industry domain) to derive more intelligence from its data and compete on analytics. This unit does not require programming experience; it is suitable for both current and aspiring BI practitioners as well as general business practitioners from any functional area interested to learn how to start and lead BI-related initiatives.
1 x 3hr seminar per week
project report (30%); quizzes (35%); mid-semester exam (35%)
Understanding the major functions of a business and how those business functions interact internally and externally so the company can be competitive in a changing market. How information systems can be used and managed in a business. How to critically analyse a business and determine its options for transformation. (ii) Desirable Assumed knowledge: Experience as a member of a project team.