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Unit of study_

Crisis Communication - MECO6909

Year - 2020

The unit will examine how organisations use public relations (PR) to deal with crisis situations. Throughout the unit we will use case studies to explore frameworks, risk prioritisation, issues management, planning, response and evaluation strategies for diverse organisations and topics from environmental and corporate to health and social.

Intensive mode: 2hr introductory lecture/session, 4x6hr workshops/session (26hrs total) Online mode: 2hr introductory online lecture/session, 6x1hr online workshops/session, 18hrs of online blog posts/session (26hrs total)

2x1000wd short-answer essay (30%), 1x3000wd research report (50%), 1x500wd group project presentation (10%), 1x500wd weekly comments (10%)


Faculty: Arts and Social Sciences

Semester 1

24 Feb 2020

Department/School: Media and Communications
Study Mode: Normal (lecture/lab/tutorial) day
Census Date: 31 Mar 2020
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: Yes
Faculty/department permission required? No
Courses that offer this unit

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