Skip to main content
Unit of study_

Managing Social Media Communities - MECO6942

Year - 2020

Most businesses and institutions are now building online communities, from social media channels and help forums to marketplaces and research groups, in order to strategically engage their workers, audiences, consumers or publics. Community management is a critical aspect of communications, market intelligence, marketing and innovation. This unit investigates how those communities, and their offline counterparts, are scoped, fostered, facilitated, and governed to provide mutual benefit for host organisations and members. The unit will develop theoretical knowledge of community dynamics, deployment, ethics and governance approaches, and practical skills in data collection and social analytics; moderation, facilitation, and conflict management; automation and machine learning tools for managing human interaction. Students will assist in managing communities and create strategic plans for their development.

Classes
Intensive mode: 5x4hrs lecture + 5x3hrs online tutorial in week 1, and 1x2 lecture + 1x2 hr tutorial in week 6; Semester mode: 1x1hr lecture/week, 1x2hr tutorial/week

Assessment
1x1800wd + social metrics Engagement evaluation (45%), 1x10 mins Community Feedback Presentation (10%), 1x1500wd Stakeholder engagement project (25%), 1x1200wd Community diagnostic report (20%)

Details

Faculty: Arts and Social Sciences

Intensive January

06 Jan 2020

Department/School: Media and Communications
Study Mode: Block mode
Census Date: 24 Jan 2020
Unit of study level: Fifth Year
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: Yes
Faculty/department permission required? No
Location
Camperdown
Faculty: Arts and Social Sciences

Intensive July

22 Jun 2020

Department/School: Media and Communications
Study Mode: Normal (lecture/lab/tutorial) day
Census Date: 10 Jul 2020
Unit of study level: Fifth Year
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: Yes
Faculty/department permission required? Yes
Location
Camperdown
Courses that offer this unit

Non-award/non-degree study If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student. Cross-institutional study If you are from another Australian tertiary institution you may be permitted to undertake cross-institutional study in one or more units of study at the University of Sydney.

To help you understand common terms that we use at the University, we offer an online glossary.