This unit delves into sales, marketing and publicity techniques and skills used to get books to buyers and readers. Theoretical and practical study will equip students with the required skills to develop a marketing, publicity and sales plan for a new title in the different sectors of the publishing industry. Students will work practically on a campaign for a frontlist Sydney University Press title in groups or individually. Guest speakers will enable students a front seat row into current industry knowledge.
1x5mins (500wd equivalent) presentation (10%), 1x500wd reflection (10%), 1x1500wd equivalent marketing campaign and pitch (40%), 1x2000wd essay (40%)