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Unit of study_

Book Marketing and Sales - MECO6943

Year - 2020

This unit delves into sales, marketing and publicity techniques and skills used to get books to buyers and readers. Theoretical and practical study will equip students with the required skills to develop a marketing, publicity and sales plan for a new title in the different sectors of the publishing industry. Students will work practically on a campaign for a frontlist Sydney University Press title in groups or individually. Guest speakers will enable students a front seat row into current industry knowledge.

Classes
1x3hr seminar/week

Assessment
1x5mins (500wd equivalent) presentation (10%), 1x500wd reflection (10%), 1x1500wd equivalent marketing campaign and pitch (40%), 1x2000wd essay (40%)

Details

Faculty: Arts and Social Sciences

Semester 1

24 Feb 2020

Department/School: Media and Communications
Study Mode: Normal (lecture/lab/tutorial) day
Census Date: 31 Mar 2020
Unit of study level: Fifth Year
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: Yes
Faculty/department permission required? No
Location
Camperdown
Courses that offer this unit

Non-award/non-degree study If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student. Cross-institutional study If you are from another Australian tertiary institution you may be permitted to undertake cross-institutional study in one or more units of study at the University of Sydney.

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