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Unit of study_

Marketing Insights - MKTG2113

Year - 2020

Fundamental to marketing is a requirement to understand the environment and how to establish an on-going connection with customers in order to meet ever-changing needs and wants more effectively. Marketing insights address such dynamism and interplay in the marketplace by engaging in applied research to generate insights and conveying them in a meaningful and useful way to aid marketing decisions. This unit equips students with the practical knowledge and technical skills necessary to see through the entire research process involving project planning, collecting and analysing data, and generating insights. Particular focus is given to the use of different qualitative and quantitative research strategies for data collection, including: secondary data collection, observation and projective techniques, questionnaire design, and experimental design.

1x 2hr lecture and 1x 1hr tutorial per week

tutorial participation (10%), mid-semester exam (20%), presentation (10%), research report (30%), final exam (30%)


MKTG1001 and MKTG1002


Faculty: Business (Business School)

Semester 1

24 Feb 2020

Department/School: Marketing
Study Mode: Normal (lecture/lab/tutorial) day
Census Date: 31 Mar 2020
Unit of study level: Senior
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: Yes
Faculty/department permission required? No
Courses that offer this unit

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