This unit introduces students to international marketing using the marketing concept. It firstly considers environmental factors and then studies how marketing strategies are affected by those environmental factors. It gives students an awareness and understanding of international marketing concepts and highlights their importance in a rapidly changing global economy. Additionally, the unit develops students' skills in designing and implementing marketing strategies in diverse international contexts.
1x 2hr lecture and 1x 1hr tutorial per week
mid-semester test (23%), participation (10%), assignment (25%), research component (2%), final exam (40%)