New products and services are crucial to successful growth and increased profits in many industries. Students are introduced to the development and marketing of new products and services in both the private and public sectors. A product development assignment is carried out to reinforce the material covered and to provide realistic examples of how new products are designed, tested and launched.
1x 3hr seminar per week
in-semester exam(s) (20%), final exam (30%), project (28%), presentation (10%) class participation (12%)