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Unit of study_

Marketing - MMGT6008

Year - 2020

A core skill for managers in an increasingly competitive world is applying marketing principles within the context of the international marketplace. This unit equips students with key decision-making tools, helping them answer critical questions about managing the marketing effect in the global market place. The unit introduces fundamental marketing concepts and theories and demonstrates their practical application within the international arena. Topics include market and competitive analysis, market segmentation and product positioning, brand and product management, pricing issues, integrated marketing, communications, measuring return on marketing investment, and managing the international organisation and external relationships responsible for successful implementation. Case studies are used to illustrate concepts and their practical application.

Classes
Block mode, 5 days, 9am-5pm

Assessment
individual assignment (30%); group assignments (15%); group presentation (25%); exam (30%)

Additional information
This unit is only available to students enrolled in the Master of Management or Master of Management (CEMS).

Pre-requisites

A minimum of 24 credit points of MMGT or CEMS units

Details

Faculty: Business (Business School)

Intensive March

17 Feb 2020

Department/School: Management Education
Study Mode: Block mode
Census Date: 13 Mar 2020
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? No
Faculty: Business (Business School)

Intensive August

20 Jul 2020

Department/School: Management Education
Study Mode: Block mode
Census Date: 07 Aug 2020
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? No
Faculty: Business (Business School)

Semester 1

24 Feb 2020

Department/School: Management Education
Study Mode: Normal (lecture/lab/tutorial) day
Census Date: 31 Mar 2020
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? No
Faculty: Business (Business School)

Intensive September

24 Aug 2020

Department/School: Management Education
Study Mode: Block mode
Census Date: 11 Sep 2020
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: No
Faculty/department permission required? No
Courses that offer this unit

Non-award/non-degree study If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student. Cross-institutional study If you are from another Australian tertiary institution you may be permitted to undertake cross-institutional study in one or more units of study at the University of Sydney.

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