Quantitative analysis is a key activity in developing successful business strategies in the areas of business management. Successful business strategies are generally based on diverse forms of analysis on information collected from a wide range of sources. This unit provides an introduction to the theory and principles of quantitative analysis of business markets through lectures, computer workshops, and practical assessments requiring the analysis of various types of data. Through classes and assessments designed to specifically teach students how to undertake quantitative research in a practical manner, students are able to conduct their own quantitative analysis of market places.
Block mode, 5 days, 9am-5pm
4x quizzes (15%), computer exam (30%), group assignment (25%), final exam (30%)
This unit is only available to students enrolled in the Master of Management or Master of Management (CEMS).