In this second upgrade to the 0 credit point Business Entrepreneurship unit students learn how to take a minimally viable product or service to market while drawing on the ubiquitous digital environment to develop customer insights. These guerrilla tactics prove valuable in a business environment where a new venture may appear to possess little legitimacy and credibility among established organisations and customers. This intensive module uses problem-based learning, practical examples, and academic literature to ensure students acquire knowledge and develop skills to overcome the challenges of novelty.
1x 8hr intensive workshop over one or two days
Individual assignment (100%)
Students may also wish to pursue related OLE units, OLET1201 and OLET1203.