University of Sydney Handbooks - 2021 Archive

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Strategic Public Relations

Unit outlines will be available through Find a unit outline two weeks before the first day of teaching for 1000-level and 5000-level units, or one week before the first day of teaching for all other units.
 

Unit of study Credit points A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition Session

Strategic Public Relations

Master of Strategic Public Relations

Students complete 72 credit points, including:
(a) a minimum of 24 credit points of core units of study; and
(b) a maximum of 42 credit points from elective units of study
(i) with the permission of the Degree Coordinator a maximum of 12 credit points can be taken as elective units from outside those listed in the table, including:
(ii) a maximum of 6 credit points from units of study offered by other faculties.
(c) at least 6 credit points of capstone units of study.

Graduate Diploma in Strategic Public Relations

Students complete 48 credit points, including:
(a) a minimum of 24 credit points of core units of study; and
(b) a maximum of 24 credit points from elective units of study
(i) with the permission of the Degree Coordinator a maximum of 6 credit points can be taken as elective units from outside those listed in the table

Graduate Certificate in Strategic Public Relations

Students complete 24 credit points, comprising:
(a) a minimum of 12 credit points of core units; and
(b) a maximum of 12 credit points from elective units of study.

Core

MECO6908
Strategy Selection in Corporate PR
6      Semester 1
MECO6909
Crisis Communication
6   

This unit will be offered in online and intensive modes.
Intensive April
Semester 1
MECO6912
Political Public Relations
6      Semester 2
MECO6913
Public Opinion, Policy and Public Sphere
6      Semester 2

Elective

GOVT6159
Emotions, Agenda Setting, and Public Policy

This unit of study is not available in 2021

6      Semester 2
GOVT6316
The Politics of Policy Making
6      Semester 1
Semester 2
INFS5001
Project Management

This unit of study is not available in 2021

6    N INFS6014
Semester 1
Semester 2
INFS6015
Business Process Management
6    C INFS5002 or COMP5206


Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 2
MECO6900
News Writing
6      Semester 1
Semester 2
MECO6901
Media Relations
6      Semester 2
MECO6902
Legal and Ethical Issues in Media Practice
6      Semester 1
Semester 2
MECO6911
Financial and Investor Communication
6      Semester 1
MECO6919
Health Communication
6   

This unit will be offered in intensive and online modes.
Intensive May
Semester 1
MECO6924
Television and Video Journalism
6    C MECO6900

Note: Department permission required for enrolment

Semester 1
MECO6926
International Media Practice
6   
Note: Department permission required for enrolment in the following sessions:Semester 1

Semester 1
Semester 2
MECO6927
Leadership Communication
6   

This unit will be offered in online and intensive modes.
Intensive September
Semester 2
MECO6930
Publication Design
6   
Note: Department permission required for enrolment in the following sessions:Semester 1

Intensive July
Semester 1
Semester 2
MECO6934
Social Issues Marketing
6   

This unit will be offered in intensive and online modes.
Intensive October
Semester 2
MECO6936
Social Media Communication
6      Semester 1
Semester 1a
Semester 2
Semester 2a
MECO6938
The Interview
6   
Note: Department permission required for enrolment

Semester 1a
MECO6939
Research Methods
6   
Note: Department permission required for enrolment

Semester 1
MECO6940
Theoretical Traditions and Innovations
6   
Note: Department permission required for enrolment

Semester 1
MECO6941
Podcasting
6      Semester 2
MECO6942
Managing Social Media Communities
6      Intensive February
Intensive July
SCLG6901
Citizenship Rights and Social Movements
6    N SCWK6901
Semester 1
FASS7001
Academic English for Postgraduates
6   

Where students intend to complete both FASS7001 and FASS7002, they should undertake FASS7001 first then FASS7002. Do not enrol in both in one semester.
Semester 1
Semester 2
FASS7002
Critical Thinking and Persuasive Writing
6      Semester 1
Semester 2
WRIT6000
Professional Writing
6      Semester 2
WRIT6001
Professional Editing
6      Semester 1
USSC6920
US Media: Politics, Culture, Technology
6      Semester 1

Capstone

MECO6904
Dissertation Part 1
6    P 24 credit points from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables
C MECO6939
N MECO6928 or MECO6935

Note: Department permission required for enrolment

Semester 1
Semester 2
MECO6905
Dissertation Part 2
6    P 48 credit points, including MECO6904 from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables
N MECO6928 or MECO6935

Note: Department permission required for enrolment

Semester 1
Semester 2
MECO6928
Media and Communication Internship
6    P 48 credit points from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables
N MECO6904 or MECO6905 or MECO6935

Note: Department permission required for enrolment
In addition to the prerequisites, students must: 1) achieve strong credit marks (70+) in their core units in order to meet host organisation expectations around skill-sets; 2) achieve a pass result on a pass/fail diagnostic skills test that assesses workplace readiness
Intensive December
Intensive June
Semester 1
Semester 2
MECO6932
Advanced Media Project
6    P 48 credit points including MECO6900 and (MECO6924 or MECO6925 or MECO6941)
N MECO6928 or MECO6904 or MECO6905 or MECO6935

Note: Department permission required for enrolment
Open to Masters' students only
Semester 1
Semester 2
MECO6935
Professional Project
6    P 48 credit points from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables
N MECO6904 or MECO6905 or MECO6928 or MECO6939

Note: Department permission required for enrolment

Semester 1
Semester 2
MECO6946
Industry Research Project
6    P 48 credit points from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables.
N MECO6904 or MECO6905 or MECO6928 or MECO6939 or MECO6932
Semester 1
Semester 2