Marketing
Unit outlines will be available through Find a unit outline two weeks before the first day of teaching for 1000-level and 5000-level units, or one week before the first day of teaching for all other units.
| Unit of study | Credit points | A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition | Session |
|---|---|---|---|
Marketing |
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Marketing major |
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| Achievement of a major in Marketing requires 48 credit points from this table including: | |||
| (i) 12 credit points of 1000-level units | |||
| (ii) 12 credit points of 2000-level units | |||
| (iii) 6 credit points of 3000-level units | |||
| (iv) 18 credit points of 3000-level selective units. | |||
Marketing minor |
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| Achievement of a minor in Marketing requires 36 credit points from this table including: | |||
| (i) 12 credit points of 1000-level core units | |||
| (ii) 12 credit points of 2000-level core units | |||
| (iii) 12 credit points of 3000-level selective units. | |||
Units of study |
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| The relevant units of study are listed below. | |||
1000-level units of study |
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Core |
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| MKTG1001 Marketing Principles |
6 |
The Intensive July session of this unit is only available to Study Abroad students. All other students should enrol in Semester 1 and Semester 2 sessions. |
Intensive July Semester 1 Semester 2 |
| MKTG1002 Marketing Research |
6 | P MKTG1001 Refer to the unit of study outline https://www.sydney.edu.au/units |
Semester 1 Semester 2 |
2000-level units of study |
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Core |
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| MKTG2112 Consumer Behaviour |
6 | P MKTG1001 Refer to the unit of study outline https://www.sydney.edu.au/units |
Semester 1 Semester 2 |
| MKTG2113 Marketing Insights |
6 | P MKTG1001 and MKTG1002 Refer to the unit of study outline https://www.sydney.edu.au/units |
Semester 1 |
3000-level units of study |
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Core (major only) |
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| MKTG3600 Marketing in Practice |
6 | A Students are assumed to understand the key principles of marketing knowledge gained from the core units of the major and be able to apply them in various marketing contexts. P Students commencing from 2018: completion of at least 120 credit points including MKTG1001, MKTG1002, MKTG2112 and MKTG2113. Pre-2018 continuing students: completion of at least 120 credit points including MKTG1001 and MKTG2112 and MKTG2113 Refer to the unit of study outline https://www.sydney.edu.au/units |
Semester 1 Semester 2 |
Selective |
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| MKTG3110 Digital Marketing |
6 | P MKTG1001 Refer to the unit of study outline https://www.sydney.edu.au/units |
Semester 1 |
| MKTG3112 Marketing Communications |
6 | P MKTG1001 Refer to the unit of study outline https://www.sydney.edu.au/units |
Semester 2 |
| MKTG3114 New Products Marketing |
6 | P MKTG1001 Refer to the unit of study outline https://www.sydney.edu.au/units |
Semester 2 |
| MKTG3116 International Marketing |
6 | P MKTG1001 Refer to the unit of study outline https://www.sydney.edu.au/units |
Semester 1 |
| MKTG3118 Marketing Strategy and Planning |
6 | P MKTG1001 Refer to the unit of study outline https://www.sydney.edu.au/units |
Semester 2 |
| MKTG3120 Building and Managing Brands |
6 | P MKTG1001 Refer to the unit of study outline https://www.sydney.edu.au/units |
Semester 2 |
| MKTG3121 Advertising: Persuasive Principles |
6 | P MKTG1001 Refer to the unit of study outline https://www.sydney.edu.au/units |
Semester 1 |
| MKTG3122 Marketing and Sustainable Development |
6 | P MKTG1001 This unit relates directly to how Marketing relates to implementing the 17 United Nations Sustainable Development Goals such as poverty, climate change, gender equality and hunger (https://sustainabledevelopment.un.org/?menu=1300). The goal is to facilitate the development of responsible marketing leaders |
Semester 1 |
| MKTG3400 Industry and Community Project |
6 | A MKTG1001 and MKTG1002 and (MKTG2112 or MKTG2113) P 72 credit points N BUSS3110 or ACCT3400 or BANK3400 or CLAW3400 or FINC3400 or IBUS3400 or INFS3400 or QBUS3400 or WORK3400 or WORK3401 Refer to the unit of study outline https://www.sydney.edu.au/units |
Intensive February Intensive July Semester 1 Semester 2 |