Strategic Public Relations

Please check the current students website (Find a unit of study) for up-to-date information on units of study including availability.

 
Unit outlines will be available through Find a unit outline two weeks before the first day of teaching for 1000-level and 5000-level units, or one week before the first day of teaching for all other units.
 

Errata
Item Errata Date
1.

The units listed below are available in 2022.
See the current students website (Find a unit of study) for up-to-date information on sessions available.

WRIT6000
WRIT6001

21/01/2022
Unit of study Credit points A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition Session

Strategic Public Relations

Master of Strategic Public Relations

Students complete 72 credit points, including:
(a) a minimum of 24 credit points of core units of study; and
(b) a maximum of 42 credit points from elective units of study
(i) with the permission of the Degree Coordinator a maximum of 12 credit points can be taken as elective units from outside those listed in the table, including:
(ii) a maximum of 6 credit points from units of study offered by other faculties.
(c) at least 6 credit points of capstone units of study.

Graduate Diploma in Strategic Public Relations

Students complete 48 credit points, including:
(a) a minimum of 24 credit points of core units of study; and
(b) a maximum of 24 credit points from elective units of study
(i) with the permission of the Degree Coordinator a maximum of 6 credit points can be taken as elective units from outside those listed in the table

Graduate Certificate in Strategic Public Relations

Students complete 24 credit points, comprising:
(a) a minimum of 12 credit points of core units; and
(b) a maximum of 12 credit points from elective units of study.

Core

MECO6908
Strategy Selection in Corporate PR
6      Semester 1
MECO6909
Crisis Communication
6   

This unit will be offered in online and intensive modes.
Intensive April
Semester 1
MECO6912
Political Public Relations
6      Semester 2
MECO6913
Public Opinion, Policy and Public Sphere
6      Semester 2

Elective

ARIN6906
Emerging Technologies and Issues
6      Semester 2
GOVT6159
Emotions, Agenda Setting, and Public Policy
6      Semester 1
GOVT6316
The Politics of Policy Making
6      Semester 1
Semester 2
INFS5001
Project Management

This unit of study is not available in 2022

6    N INFS6014
Semester 1
Semester 2
INFS6015
Business Process Management
6    C INFS5002 or COMP5206
Semester 2
MECO6900
News Writing
6      Semester 1
Semester 2
MECO6901
Media Relations
6      Semester 2
MECO6902
Legal and Ethical Issues in Media Practice
6      Semester 1
Semester 2
MECO6911
Financial and Investor Communication
6      Semester 1
MECO6919
Health Communication
6   

This unit will be offered in intensive and online modes.
Intensive May
Semester 1
MECO6924
Television and Video Journalism
6    C MECO6900
Semester 1
MECO6926
International Media Practice
6      Semester 1
Semester 2
MECO6927
Leadership Communication
6   

This unit will be offered in online and intensive modes.
Intensive September
Semester 2
MECO6930
Publication Design
6      Intensive July
Semester 1
Semester 2
MECO6934
Social Issues Marketing
6   

This unit will be offered in intensive and online modes.
Intensive October
Semester 2
MECO6936
Social Media Communication
6      Semester 1
Semester 2
MECO6938
The Interview
6      Semester 1a
MECO6939
Research Methods
6    C MECO6904

Note: Department permission required for enrolment

Semester 1
MECO6940
Theoretical Traditions and Innovations
6    C MECO6904

Note: Department permission required for enrolment

Semester 1
MECO6941
Podcasting
6      Intensive February
Semester 2
MECO6942
Managing Social Media Communities
6      Intensive February
Intensive July
SCLG6901
Citizenship Rights and Social Movements
6    N SCWK6901
Semester 1
FASS7001
Academic English for Postgraduates
6   

Where students intend to complete both FASS7001 and FASS7002, they should undertake FASS7001 first then FASS7002. Do not enrol in both in one semester.
Semester 1
Semester 2
FASS7002
Critical Thinking and Persuasive Writing
6      Semester 1
Semester 2
WRIT6000
Professional Writing

This unit of study is not available in 2022

6      Semester 2
WRIT6001
Professional Editing

This unit of study is not available in 2022

6      Semester 1
USSC6920
US Media: Politics, Culture, Technology
6      Semester 1

Capstone

MECO6904
Dissertation Part 1
6    P 24 credit points from Digital Communication and Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables
N MECO6928 or MECO6932 or MECO6935 or MECO6947

Note: Department permission required for enrolment

Semester 1
Semester 2
MECO6905
Dissertation Part 2
6    P MECO6904
N MECO6928 or MECO6932 or MECO6935 or MECO6947
Semester 1
Semester 2
MECO6928
Media and Communication Internship
6    P 48 credit points including 18 credit points of core units from Media Practice or Publishing or Strategic Public Relations or Health Communication or Digital Communication and Culture degree tables
N MECO6904 or MECO6905 or MECO6932 or MECO6935 or MECO6947

Note: Department permission required for enrolment
In addition to the prerequisites, students must: 1) achieve strong credit marks (70+) in at least 18 credit points of core units in order to meet host organisation expectations around skill-sets; 2) achieve a pass result on a pass/fail diagnostic skills test that assesses workplace readiness.
Intensive December
Intensive June
Semester 1
Semester 2
MECO6932
Advanced Video/TV Project
6    P 48 credit points from Digital Communication and Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables including MECO6900 and MECO6924
N MECO6928 or MECO6904 or MECO6905 or MECO6935 or MECO6947

Note: Department permission required for enrolment

Semester 1
Semester 2
MECO6935
Professional Project
6    P 48 credit points from Digital Communication and Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables
N MECO6904 or MECO6905 or MECO6928 or MECO6932 or MECO6947
Semester 1
Semester 2
MECO6946
Industry Research Project
6    P 48 credit points from Digital Communication and Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables and (MECO6904 or MECO6905 or MECO6928 or MECO6932 or MECO6935 or MECO6947)

Note: Department permission required for enrolment

Semester 1
Semester 2
MECO6947
Advanced Audio Project
6    P 48 credit points from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables, including (MECO6900 and MECO6941)
N MECO6904 or MECO6905 or MECO6928 or MECO6932 or MECO6935
Semester 1
Semester 2