Strategic Public Relations
Unit of study table
Master of Strategic Public Relations |
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|---|---|---|
| Students complete 72 credit points, including: | ||
| (a) a minimum of 24 credit points of core units of study; and | ||
| (b) a maximum of 42 credit points from elective units of study | ||
| (i) with the permission of the degree coordinator a maximum of 12 credit points can be taken as elective units from outside those listed in the table, including: | ||
| (ii) a maximum of 6 credit points from units of study offered by other faculties. | ||
| (c) at least 6 credit points of capstone units of study. | ||
Graduate Diploma in Strategic Public Relations |
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| Students complete 48 credit points, including: | ||
| (a) a minimum of 24 credit points of core units of study; and | ||
| (b) a maximum of 24 credit points from elective units of study | ||
| (i) with the permission of the degree coordinator a maximum of 6 credit points can be taken as elective units from outside those listed in the table | ||
Graduate Certificate in Strategic Public Relations |
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| Students complete 24 credit points, comprising: | ||
| (a) a minimum of 12 credit points of core units; and | ||
| (b) a maximum of 12 credit points from elective units of study. | ||
| Unit of study | Credit points | A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition |
|---|---|---|
Core |
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| MECO6908 Strategy Selection in Corporate PR |
6 | |
| MECO6909 Crisis Communication |
6 | This unit will be offered in online and intensive modes. |
| MECO6912 Political Public Relations |
6 | |
| MECO6913 Public Opinion, Policy and Public Sphere |
6 | |
Elective |
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| ARIN6906 Emerging Technologies and Issues |
6 | |
| GOVT6159 Emotions, Agenda Setting, and Public Policy |
6 | |
| GOVT6316 The Politics of Policy Making |
6 | |
| INFS5001 Project Management |
6 | N INFS6014 |
| INFS6015 Business Process Management |
6 | C INFS5002 or COMP5206 |
| MECO6900 News Writing |
6 | |
| MECO6901 Media Relations |
6 | |
| MECO6902 Legal and Ethical Issues in Media Practice |
6 | |
| MECO6911 Financial and Investor Communication |
6 | |
| MECO6919 Health Communication |
6 | This unit will be offered in intensive and online modes. |
| MECO6924 Television and Video Journalism |
6 | C MECO6900 |
| MECO6926 International Media Practice |
6 | |
| MECO6927 Leadership Communication |
6 | This unit will be offered in online and intensive modes. |
| MECO6930 Publication Design |
6 | |
| MECO6934 Social Issues Marketing |
6 | This unit will be offered in intensive and online modes. |
| MECO6936 Social Media Communication |
6 | |
| MECO6938 The Interview |
6 | |
| MECO6939 Research Methods |
6 | C MECO6904 |
| MECO6940 Theoretical Traditions and Innovations |
6 | C MECO6904 |
| MECO6941 Podcasting |
6 | |
| MECO6942 Managing Social Media Communities |
6 | |
| SCLG6901 Citizenship Rights and Social Movements |
6 | N SCWK6901 |
| FASS7001 Academic English for Postgraduates |
6 | Where students intend to complete both FASS7001 and FASS7002, they should undertake FASS7001 first then FASS7002. Do not enrol in both in one semester. |
| FASS7002 Critical Thinking and Persuasive Writing |
6 | |
| WRIT6000 Professional Writing |
6 | |
| WRIT6001 Professional Editing |
6 | |
| USSC6920 US Media: Politics, Culture, Technology |
6 | |
Capstone |
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| MECO6904 Dissertation Part 1 |
6 | P 24 credit points from Digital Communication and Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables N MECO6928 or MECO6932 or MECO6935 or MECO6947 |
| MECO6905 Dissertation Part 2 |
6 | P MECO6904 N MECO6928 or MECO6932 or MECO6935 or MECO6947 |
| MECO6928 Media and Communication Internship |
6 | P 48 credit points including 18 credit points of core units from Media Practice or Publishing or Strategic Public Relations or Health Communication or Digital Communication and Culture degree tables N MECO6904 or MECO6905 or MECO6932 or MECO6935 or MECO6947 In addition to the prerequisites, students must: 1) achieve strong credit marks (70+) in at least 18 credit points of core units in order to meet host organisation expectations around skill-sets; 2) achieve a pass result on a pass/fail diagnostic skills test that assesses workplace readiness. |
| MECO6932 Advanced Video/TV Project |
6 | P 48 credit points from Digital Communication and Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables including MECO6900 and MECO6924 N MECO6928 or MECO6904 or MECO6905 or MECO6935 or MECO6947 |
| MECO6935 Professional Project |
6 | P 48 credit points from Digital Communication and Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables N MECO6904 or MECO6905 or MECO6928 or MECO6932 or MECO6947 |
| MECO6946 Industry Research Project |
6 | P 48 credit points from Digital Communication and Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables and (MECO6904 or MECO6905 or MECO6928 or MECO6932 or MECO6935 or MECO6947) |
| MECO6947 Advanced Audio Project |
6 | P 48 credit points from Digital Communication Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables, including (MECO6900 and MECO6941) N MECO6904 or MECO6905 or MECO6928 or MECO6932 or MECO6935 |
