Table A - Marketing

The units of study listed in the following table are those available for the current year. Students may also include any units of study, which are additional to those currently listed, which appear under these subject areas in the Business School handbook/website in subsequent years (subject to any prerequisite or prohibition rules).

Please note. The following table lists Table A units for the specialsiation only. For details of the Table A - Core, Table - Foundational, Table A - Capstone, Table A Selective and Table A Elective units of study, please refer to Table A for the Graduate Certificate, Graduate Diploma and Master of Commerce or Table A for the Master of Commerce (Extension) sections in this handbook.

Unit outlines will be available through Find a unit outline two weeks before the first day of teaching for 1000-level and 5000-level units, or one week before the first day of teaching for all other units.
 

Errata
Item Errata Date
1.

The following unit has been cancelled for Semester 1, 2021. It will continue to be offered for Semester 2.

MKTG6018 Customer Analytics and Relationship Management

21/1/2021
Unit of study Credit points A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition Session

Marketing

Achievement of a specialisation in Marketing requires a minimum of 30 credit points from this table comprising:
(i) 6 credit points of Table A - Foundational units of study*
(ii) 6 credit points of Table A - Marketing core units of study; and
(iii) 18 credit points of Table A - Marketing selective units of study.
Students completing this specialisation to meet the requirements for the Master of Commerce or as their compulsory specialisation for the Master of Commerce (Extension) must complete a 6 credit point capstone unit related to the specialisation from Table A - Capstone units of study section in Table A for the Graduate Certificate, Graduate Diploma and Master of Commerce OR Table A for the Master of Commerce (Extension).
Students completing this specialisation as an optional second specialisation for the Master of Commerce (Extension) do not need to complete a capstone unit.

Units of study

The units of study are listed below.

Table A - Foundational units of study

* Note. Foundational units count to both the Foundational units of study for the course and the specialisation.
MKTG5001
Foundation in Marketing
6   

Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 1
Semester 2

Table A - Marketing

Core units of study
MKTG6001
Marketing Research
6   

Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 1
Semester 2
Selective units of study
MKTG6004
New Product Development
6    P MKTG5001


Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 1
MKTG6006
Creating Persuasive Communications
6    P MKTG5001
N MKTG3121


Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 1
MKTG6007
Consumer Behaviour
6    P MKTG5001


Refer to the unit of study outline https://www.sydney.edu.au/units
Intensive October
Semester 1
Semester 2
MKTG6013
International and Global Marketing
6    P MKTG5001


Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 2
MKTG6015
Digital and Social Media Marketing
6    P MKTG5001


Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 2
MKTG6016
Brand Management
6    P MKTG5001


Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 1
MKTG6018
Customer Analytics and Relationship Management
6   

Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 1
Semester 2
MKTG6020
B2B Marketing
6    P MKTG5001


Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 1
MKTG6023
Marketing Performance: Analytics and Metrics
6    A Students should have a top-level understanding of strategic marketing concepts and models, as well as being comfortable with financial and marketing numeracy.
P MKTG5001


Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 2
MKTG6024
Marketing Analytics
6    A Understanding of basic marketing principles, statistics, and how to use analytic skills to solve marketing problems.
P MKTG5001


This unit provides introductory knowledge of Marketing Analytics to solve marketing problems. Students can develop a marketing strategy, exercising best practices of solving various managerial questions.
Semester 1
MKTG6104
Psychology of Marketing Decisions
6    P MKTG5001
N MKTG5002


Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 2
MKTG6998
Social Media Analysis
6    N MKTG6999


Note. This unit does not use Python and covers marketing research and application using social media data. The unit of study MKTG6999 also covers social media and uses Python and emphasises the technical aspects of social media data processing and data analysis.
Semester 2