Marketing

Unit outlines will be available through Find a unit outline two weeks before the first day of teaching for 1000-level and 5000-level units, or one week before the first day of teaching for all other units.
 

Unit of study Credit points A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition Session

Marketing

Marketing major

Achievement of a major in Marketing requires 48 credit points from this table including:
(i) 12 credit points of 1000-level units
(ii) 12 credit points of 2000-level units
(iii) 6 credit points of 3000-level units
(iv) 18 credit points of 3000-level selective units.

Marketing minor

Achievement of a minor in Marketing requires 36 credit points from this table including:
(i) 12 credit points of 1000-level core units
(ii) 12 credit points of 2000-level core units
(iii) 12 credit points of 3000-level selective units.

Units of study

The relevant units of study are listed below.

1000-level units of study

Core
MKTG1001
Marketing Principles
6   

The Intensive July session of this unit is only available to Study Abroad students. All other students should enrol in Semester 1 and Semester 2 sessions.
Intensive July
Semester 1
Semester 2
MKTG1002
Marketing Research
6    P MKTG1001


Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 1
Semester 2

2000-level units of study

Core
MKTG2112
Consumer Behaviour
6    P MKTG1001


Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 1
Semester 2
MKTG2113
Marketing Insights
6    P MKTG1001 and MKTG1002


Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 1

3000-level units of study

Core (major only)
MKTG3600
Marketing in Practice
6    A Students are assumed to understand the key principles of marketing knowledge gained from the core units of the major and be able to apply them in various marketing contexts.
P Students commencing from 2018: completion of at least 120 credit points including MKTG1001, MKTG1002, MKTG2112 and MKTG2113. Pre-2018 continuing students: completion of at least 120 credit points including MKTG1001 and MKTG2112 and MKTG2113


Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 1
Semester 2
Selective
MKTG3110
Digital Marketing
6    P MKTG1001


Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 1
MKTG3112
Marketing Communications
6    P MKTG1001


Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 2
MKTG3114
New Products Marketing
6    P MKTG1001


Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 2
MKTG3116
International Marketing
6    P MKTG1001


Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 1
MKTG3118
Marketing Strategy and Planning
6    P MKTG1001


Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 2
MKTG3120
Building and Managing Brands
6    P MKTG1001


Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 2
MKTG3121
Advertising: Persuasive Principles
6    P MKTG1001


Refer to the unit of study outline https://www.sydney.edu.au/units
Semester 1
MKTG3122
Marketing and Sustainable Development
6    P MKTG1001


This unit relates directly to how Marketing relates to implementing the 17 United Nations Sustainable Development Goals such as poverty, climate change, gender equality and hunger (https://sustainabledevelopment.un.org/?menu=1300). The goal is to facilitate the development of responsible marketing leaders
Semester 1
MKTG3400
Industry and Community Project
6    A MKTG1001 and MKTG1002 and (MKTG2112 or MKTG2113)
P 72 credit points
N BUSS3110 or ACCT3400 or BANK3400 or CLAW3400 or FINC3400 or IBUS3400 or INFS3400 or QBUS3400 or WORK3400 or WORK3401


Refer to the unit of study outline https://www.sydney.edu.au/units
Intensive February
Intensive July
Semester 1
Semester 2