CDPC highlighted in international dementia programme "Every Three Seconds"

Every three seconds someone in the world develops dementia. As the most common cause of death of older women in Australia, and the second in men, it is crucial that we start to look at the best ways of caring for those with dementia.

The programme ‘Every Three Seconds’ premiered at the 33rd International Conference of ADI in Chicago on 28 July 2018, before being disseminated to a global audience reaching into the millions.

The Cognitive Decline Partnership Centre (CDPC) at the University of Sydney, examines best practice care to enable people with dementia to enjoy the best quality of life possible. The ongoing research through 33 funded projects has enabled development of evidence-based resources and outcomes that range from looking at the best models of care through to good medication management and the importance of maintaining independence.

Director of the CDPC Professor Susan Kurrle believes that to have an impact on dementia treatment, prevention, and care, it is crucial that new developments in dementia research reach a broad audience.

“I am so excited to have the CDPC be part of the “Every Three Seconds” programme. The reason the CDPC exists is to improve care for people with dementia.

This programme will feature several of our projects and available resources. We really wanted to highlight the importance of the environment where care is delivered and supporting the person to live as independently as possible,” explained Professor Kurrle.

Introduced by Duncan Golestani, key industry interviews and news-style reports along with sponsored editorial profiles showcase innovation and action in the field of dementia. For the development of “Every Three Seconds” the ITN production, with Alzheimer’s Disease International, engaged with government, academia, care providers, and specialist organisations who are demonstrating leading work in dementia research.

Alzheimer’s Disease International (ADI) believes that the key to winning the fight against dementia lies in a unique combination of Global Solutions and local knowledge. As such, it works locally, by empowering Alzheimer associations to promote and offer care and support for people with dementia and their carers, while working globally to focus attention on dementia. Our board is composed of people from around the world, and our staff team is based in London. ADI is the international federation of Alzheimer associations around the world, in official relations with the World Health Organization. Each member is the Alzheimer association in their country who support people with dementia and their families. ADI’s vision is prevention, care and inclusion today, and cure tomorrow.

ITN Productions is ITN’s bespoke production hub producing creative and commercially valuable content for the corporate, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news programme format, including interviews, news-style items and sponsored editorial profiles.