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Unit of study_
BUSS4900: Building Organisational Customer Experiences
2024 unit information
This unit provides a comprehensive exploration of the designing organisational Customer and Service Experiences (CX) using Agile UX. Students learn the fundamental CX methods, concepts and techniques necessary to design useful, functional and engaging mobile and Customer and Service experiences. The unit builds from core theories and concepts to a project-based CX implementation. The unit uses design thinking and Agile project management to provide an innovative learning experience. The unit requires a hands-on approach to understanding how to implement a modern design lead Customer and Service experience in dynamic and transforming organisations.
Unit details and rules
Managing faculty or University school:
Business Information Systems
| Code | BUSS4900 |
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| Academic unit | Business Information Systems |
| Credit points | 12 |
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Prerequisites:
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Students must meet the entry requirements for the Bachelor of Advanced Studies (Advanced Coursework), including completion of a pass undergraduate degree and a major in a business subject area |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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Basic project management, agile project techniques |
At the completion of this unit, you should be able to:
- LO1. Demonstrate a detailed understanding of a specific industry's Customer Experience management
- LO2. Engage in self-learning that is required in cross-functional teams to mediate the CX projects outcomes among the customers and engineers
- LO3. Explain the desirability, feasibility and viability of proposed projects, products, systems, services and/or experiences
- LO4. Demonstrate an understanding of the differences between customer satisfaction and customer experience and what it means for ongoing product & service development
- LO5. Demonstrate how to innovate customer experiences and implement an ongoing DevOps program
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
