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Unit of study_
BUSS4912: Marketing for Social Purpose
2024 unit information
This unit highlights the scope and application of marketing skills to social purpose. At the core of this unit is the understanding and use of marketing methods which are guided by ethical principles and deliver social change that is for the benefit of individuals and communities rather than being solely driven by a corporate/shareholder value. This unit examines marketing as a set of tools and concepts that can be applied to non-traditional and diverse contexts such as in campaigns involving social attitudes, political issues, environmental awareness, non-profit/charity promotion and health behaviour changes. This unit equips students to apply marketing in the planning, analysis, execution and evaluation of programs designed to influence and persuade target audiences to behave in ways that changes their individual/group behaviour which leads to societal structural changes that positively transform societal wellbeing.
Unit details and rules
Managing faculty or University school:
Marketing
| Code | BUSS4912 |
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| Academic unit | Marketing |
| Credit points | 6 |
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Prerequisites:
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Students must meet the entry requirements for the Bachelor of Advanced Studies (Advanced Coursework), including completion of a pass undergraduate degree and a major in a business subject area |
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Corequisites:
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None |
| Prohibitions:
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MKTG3123 |
| Assumed knowledge:
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Basic principles of Marketing |
At the completion of this unit, you should be able to:
- LO1. Critically evaluate issues relating to business ethics, sustainability and social responsibility and propose solutions within complex societal contexts
- LO2. Create new ideas and opportunities by using innovative strategies in a Social Marketing /Social purpose context
- LO3. Communicate Social purpose messaging effectively to diverse stakeholder groups using a range of communication and presentation modes and methods appropriate for various societal outcomes and objectives
- LO4. Analyse and solve complex strategic challenges facing Social Marketing campaigns
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Semester 2 2024
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Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
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Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
