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Unit of study_
BUSS4918: Marketing and Digital Technology
2024 unit information
Students learn how to effectively market innovative, technology-driven offerings, often a key challenge for medium and large organizations wishing to improve growth and market leadership. At the centre of the course experience are a marketing project and presentations featuring executives from leading technology companies from California's Silicon Valley. In the unit, students learn: 1) marketing strategies tailored to the technology area, 2) advanced marketing frameworks, tools and techniques related to these strategies, 3) the pivotal role of marketing in growth organizations. The unit culminates with students presenting their project findings to an executive panel.
Unit details and rules
Managing faculty or University school:
Marketing
| Code | BUSS4918 |
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| Academic unit | Marketing |
| Credit points | 12 |
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Prerequisites:
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Students must meet the entry requirements for the Bachelor of Advanced Studies (Advanced Coursework), including completion of a pass undergraduate degree and a major in a business subject area |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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Assumed knowledge requirements are not extensive, given that the unit intends to draw students from various disciplinary backgrounds. Nevertheless, students should have a working knowledge of business and marketing fundamentals (e.g., equivalent to MKTG1001) and some experience working with data (e.g., introductory statistics or quantitative analysis) |
At the completion of this unit, you should be able to:
- LO1. Explain the importance to company growth of leveraging technology in product and service offerings, and the unique challenges of successfully marketing these offerings
- LO2. Analyse a marketing problem for a technology product or service, and offer cogent solutions to the problem
- LO3. Develop and execute a marketing strategy in the technology offering context
- LO4. Effectively communicate strategic marketing analyses and actionable recommendations for a technology marketing problem
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Intensive July 2024
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Block mode | Camperdown/Darlington, Sydney |
Outline unavailable
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| Session | MoA ? | Location | Outline ? |
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Intensive July 2023
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Block mode | Camperdown/Darlington, Sydney |
Outline unavailable
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Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
Important enrolment information
Departmental permission requirements
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You will be prompted to apply for departmental permission when you select this unit in Sydney Student.
Read our information on departmental permission.
