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Unit of study_
DMBA6003: Go-to-market: Customer Strategy and Execution
2026 unit information
Poor tactical execution can undo even the best strategic thinking and implementation plan behind a brand, product or service launch. Equally, the best tactical execution amounts to very little if it is not aligned to a plan with clear strategic focus. This unit focuses on how to ‘go to market’, with relevant customer insights, minimising business risk and maximising financial return. You will be guided through using market, macro-environmental understanding, and segmentation analysis as a foundation to identify a differentiated positioning that resonates for target customer segments; how to develop a detailed and actionable plan with controls as a basis to coordinate your organisation’s marketing, sales and operational efforts; and identification of the practicalities involved in bringing the positioning to life with in-market excellence across all customer touchpoints in each market, channel and customer group.
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Postgraduate |
|---|---|
| Academic unit | Marketing |
| Credit points | 6 |
|
Prerequisites:
?
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None |
|---|---|
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Corequisites:
?
|
DMBA6001 |
| Prohibitions:
?
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None |
| Assumed knowledge:
?
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None |
The learning outcomes for this unit will be available two weeks before the first day of teaching.
Unit availability
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The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
|
Semester 2 2026
|
Online | Camperdown/Darlington, Sydney |
Outline unavailable
|
There are no availabilities for previous years.
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Modes of attendance (MoA)
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