Unit of study_

DMBA6006: Innovation and Creativity: Ideas to Impact

2026 unit information

In this unit, students learn to transform creative ideas into impactful, sustainable strategies that drive innovation and digital transformation across industries and society. Blending innovation, creativity and entrepreneurial thinking, the unit adopts a challenge-based, experiential learning approach, where students explore how open, social and digital innovation—enabled by emerging technologies—can be harnessed to address real-world business and societal challenges. Students apply tools such as design thinking and lean startup to incubate, validate, and pitch ideas for business and social ventures. Through a hands-on, collaborative approach, they learn to build innovative, viable strategies by integrating opportunity discovery, creative ideation, and business model generation into a cohesive process. By the end of the unit, students will be able to design, test and communicate innovation strategies that generate both commercial and social impact. The unit builds creative confidence, strategic thinking, and collaborative problem-solving - equipping students with the knowledge and practical skills needed to innovate across startups, corporations and other organisational contexts in today’s rapidly evolving digital economy.

Unit details and rules

Managing faculty or University school:

Business (Business School)

Study level Postgraduate
Academic unit Strategy, Innovation and Entrepreneurship
Credit points 6
Prerequisites:
? 
None
Corequisites:
? 
DMBA6001
Prohibitions:
? 
None
Assumed knowledge:
? 
None

At the completion of this unit, you should be able to:

  • LO1. apply innovation theories and frameworks to solve real-world business and social challenges, and create sustainable value
  • LO2. identify customer needs, market trends and opportunities to formulate innovative solutions
  • LO3. apply design thinking and lean startup methodologies to develop and validate creative ideas with commercial or social impact
  • LO4. analyse customer and market insights to refine value propositions and business models for innovation that is novel, feasible, and viable
  • LO5. collaborate in diverse teams to incubate, develop, and pitch innovative solutions clearly and persuasively to key stakeholders.

Unit availability

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Session MoA ?  Location Outline ? 
Semester 2 2026
Online Camperdown/Darlington, Sydney
Outline unavailable
There are no availabilities for previous years.

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Modes of attendance (MoA)

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