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Unit of study_
DMBA6007: Data Analytics for Strategic Decision Making
2026 unit information
This unit introduces students to the strategic use of data in modern business decision-making. Exploring five essential analytical dimensions—descriptive (what happened), diagnostic (why it happened), predictive (what may happen), prescriptive (how to make it happen), and emerging analytics (the evolving field of analytics) —the unit provides a comprehensive foundation in data analysis methodologies. Designed for those new to data-driven decision making, students will learn to effectively describe, analyse, evaluate, visualise, and communicate data in contemporary business contexts to enhance managerial decision-making. The curriculum balances theoretical frameworks with practical applications, offering both conceptual understanding and hands-on experience with industry-standard tools through structured, interactive workshops. No programming knowledge is required, though familiarity with Excel is necessary. This practical, industry-relevant approach equips students with immediately applicable skills for translating raw data into actionable business intelligence, positioning them to make more informed strategic decisions in today's data-rich business environment.
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Postgraduate |
|---|---|
| Academic unit | Business Analytics |
| Credit points | 6 |
|
Prerequisites:
?
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None |
|---|---|
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Corequisites:
?
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DMBA6001 |
| Prohibitions:
?
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None |
| Assumed knowledge:
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None |
The learning outcomes for this unit will be available two weeks before the first day of teaching.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
|
Semester 2 2026
|
Online | Camperdown/Darlington, Sydney |
Outline unavailable
|
There are no availabilities for previous years.
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Modes of attendance (MoA)
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