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Unit of study_
FMBA5013: Design-led Strategy: Business Capstone
2024 unit information
In this unit, students confront the challenge facing truly pioneering companies which is to develop customer-centric products and services that are aligned with the company strategy. This unit recreates the intense, team environment of a business unit undergoing innovation. Students integrate the skills, knowledge and experience acquired throughout the MBA Program to bring a real prototype to market. The prototype may take the form of a product (software or physical) or service. Design thinking methodologies are applied to demonstrate understanding of the challenges facing strategy implementation. Students work in teams with tight milestones. To do this successfully, students must use the skills gained throughout the MBA program and critically reflect on the implications and impact of their learning.
Unit details and rules
Managing faculty or University school:
Management Education
| Code | FMBA5013 |
|---|---|
| Academic unit | Management Education |
| Credit points | 6 |
|
Prerequisites:
?
|
None |
|---|---|
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Corequisites:
?
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None |
| Prohibitions:
?
|
SMBA6201 |
| Assumed knowledge:
?
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None |
At the completion of this unit, you should be able to:
- LO1. identify target customers for a new business
- LO2. interview customers and get feedback on basic prototype businesses
- LO3. work and communicate in a team to address business challenges.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
|
Intensive November 2024
|
Block mode | Castlereagh St, Sydney |
Outline unavailable
|
Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
