Skip to main content
Unit of study_

IBUS1101: Global Business

This unit provides the foundational knowledge in international business. The focus is on understanding the strategy of firms in the context of increasing globalization of markets and production. Students gain knowledge about multinational enterprises from the developed and developing economies, theories and frameworks explaining foreign direct investment and trade and country and firm level factors that impact global strategy.

Code IBUS1101
Academic unit International Business
Credit points 6

At the completion of this unit, you should be able to:

  • LO1. Identify key challenges that impact firms in different cross-border environments
  • LO2. Identify and analyse different strategies MNEs employ to exploit international business opportunities and develop competitive advantage
  • LO3. Apply relevant IB concepts and theories, and appreciate the variety of approaches to address international business issues.
  • LO4. Work effectively in diverse settings to develop ideas and accomplish team project
  • LO5. Source, interpret, and use relevant data in research and analysis
  • LO6. Communicate reflection on readings, research findings and ideas effectively and professionally in verbal and written modes