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Unit of study_

IBUS6019: Strategy and Emerging Markets

Do you have an Emerging Market Strategy? This is a question that an increasingly large number of company managers, especially in the developed western world, are trying to answer. This unit lays the foundations of strategy making in emerging markets, with an emphasis on four of the largest emerging markets of the world today - Brazil, Russia, India and China - often termed as the BRIC countries. Utilising frameworks from mainstream strategy and international business disciplines, the unit analyses emerging markets from the perspective of primarily two simultaneous phenomena - multinationals from developed markets trying to tap into emerging markets, and companies from emerging markets globalising their operations and consequently changing the global competitive landscape.

Details

Academic unit International Business
Unit code IBUS6019
Unit name Strategy and Emerging Markets
Session, year
? 
Semester 1, 2020
Attendance mode Normal day
Location Camperdown/Darlington, Sydney
Credit points 6

Enrolment rules

Prohibitions
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None
Prerequisites
? 
None
Corequisites
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None
Available to study abroad and exchange students

Yes

Teaching staff and contact details

Coordinator Sangeeta Ray, sangeeta.ray@sydney.edu.au
Lecturer(s) Sangeeta Ray , sangeeta.ray@sydney.edu.au
Type Description Weight Due Length
Final exam Final exam
Written exam
45% Formal exam period 2 hours
Outcomes assessed: LO1 LO3
Presentation group assignment Class leadership presentation
Oral presentation
10% Week 04 15 minutes
Outcomes assessed: LO1 LO4 LO3 LO2
In-semester test Mid-semester exam
MCQ
15% Week 08 1 hour
Outcomes assessed: LO1 LO3
Assignment group assignment Case analysis
Oral and written task
20% Week 09 1500 words
Outcomes assessed: LO1 LO4 LO3 LO2
Small continuous assessment In-class activity and quiz
Participation
10% Weekly Ongoing
Outcomes assessed: LO1 LO4 LO3 LO2
group assignment = group assignment ?
  • Case analysis: Students in groups of 5/6 are expected to analyse real-life cases for tutorials over weeks 9-13 focusing on relevant themes/issues covered in this unit. Each group will prepare for in-class case discussions during weekly tutorials and submit a written analysis. Respectively, the written analysis and in-class case discussion are worth 15% and 5%.
  • Class leadership presentation: Students in groups of 5/6 are expected to make one presentation between weeks 4-7. The presentation and report will be linked to the topic of the lecture/readings for the previous week. Broadly, you will have to research on a firm of your choice from a developed country that has entered an emerging economy after 1995 and present on a specific strategic initiative linked to emerging markets.
  • In-class activity and quiz: Students are expected to actively participate and contribute to in-class discussions and question and answer sessions related to lecture topics all through the semester.
  • Mid-semester exam: The exam will assess students’ familiarity with, and their ability to apply key concepts covered in the unit and the questions will typically involve scenarios faced by business managers engaging with emerging markets.
  • Final exam: This written exam will assess students’ in-depth knowledge of the core content and their ability to apply key concepts covered in the unit.

Detailed information for each assessment can be found on Canvas.

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a high distinction indicates work of an exceptional standard, a distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name

Mark range

Description

High distinction

85 - 100

Awarded when you demonstrate the learning outcomes for the unit at an exceptional standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 

Distinction

75 - 84

Awarded when you demonstrate the learning outcomes for the unit at a very high standard, as defined by grade descriptors or exemplars outlined by your faculty or school.

Credit

65 - 74

Awarded when you demonstrate the learning outcomes for the unit at a good standard, as defined by grade descriptors or exemplars outlined by your faculty or school.

Pass

50 - 64

Awarded when you demonstrate the learning outcomes for the unit at an acceptable standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 

Fail

0 - 49

When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see sydney.edu.au/students/guide-to-grades.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

  • Deduction of 5% of the maximum mark for each calendar day after the due date.
  • After ten calendar days late, a mark of zero will be awarded.

Special consideration

If you experience short-term circumstances beyond your control, such as illness, injury or misadventure or if you have essential commitments which impact your preparation or performance in an assessment, you may be eligible for special consideration or special arrangements.

Academic integrity

The Current Student website provides information on academic honesty, academic dishonesty, and the resources available to all students.

The University expects students and staff to act ethically and honestly and will treat all allegations of academic dishonesty or plagiarism seriously.

We use similarity detection software to detect potential instances of plagiarism or other forms of academic dishonesty. If such matches indicate evidence of plagiarism or other forms of dishonesty, your teacher is required to report your work for further investigation.

WK Topic Learning activity Learning outcomes
Week 01 Introduction and overview: International business and emerging markets (EMs) Seminar (3 hr)  
Week 02 EMs: opportunities and challenges Seminar (3 hr) LO3
Week 03 Institutional environment in EMs Seminar (3 hr) LO1 LO3
Week 04 Exploiting EMs Seminar (3 hr) LO1 LO2 LO3 LO4
Week 05 Exploiting EMs: lessons from business groups Seminar (3 hr) LO1 LO2 LO3 LO4
Week 06 GVCs and leveraging EMs for global advantages Seminar (3 hr) LO1 LO2 LO3 LO4
Week 07 Catch-up by EMNEs Seminar (3 hr) LO1 LO2 LO3 LO4
Week 08 Internationalisation of EMNE: theoretical perspectives Seminar (3 hr) LO1 LO2 LO3 LO4
Week 09 Internationalisation of EMNE Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4
Week 10 China: Corporate structure and management system Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4
Week 11 India: Corporate structure and management system Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4
Week 12 Bottom of the pyramid Lecture and tutorial (3 hr) LO1 LO2 LO3 LO4
Week 13 1. Innovation strategies for emerging markets 2. Unit review Seminar (3 hr) LO1 LO2 LO3 LO4

Attendance and class requirements

Lecture recordings: All lectures and seminars are recorded and will be available on Canvas for student use. Please note the Business School does not own the system and cannot guarantee that the system will operate or that every class will be recorded.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Required readings

All readings for this unit can be accessed through the Library eReserve, available on Canvas.

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University’s graduate qualities and are assessed as part of the curriculum.

At the completion of this unit, you should be able to:

  • LO1. apply concepts and theoretical frameworks covered in this unit to formulate strategies to leverage emerging markets for international business
  • LO2. research, evaluate and interpret data, collected through research or provided in class, to identify relevant issues and new business opportunities for international managers in emerging markets
  • LO3. apply concepts and theoretical frameworks covered in this unit to propose well-justified solutions or make strategic choices to issues faced by business managers in emerging markets
  • LO4. lead and/or contribute to well informed and insightful presentations or analytical discussions on strategies to leverage emerging markets for international business.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1 Depth of disciplinary expertise

Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.

GQ2 Critical thinking and problem solving

Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.

GQ3 Oral and written communication

Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.

GQ4 Information and digital literacy

Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.

GQ5 Inventiveness

Generating novel ideas and solutions.

GQ6 Cultural competence

Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.

GQ7 Interdisciplinary effectiveness

Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.

GQ8 Integrated professional, ethical, and personal identity

An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.

GQ9 Influence

Engaging others in a process, idea or vision.

Outcome map

Learning outcomes Graduate qualities
GQ1 GQ2 GQ3 GQ4 GQ5 GQ6 GQ7 GQ8 GQ9
No changes have been made since this unit was last offered.

Unit Coordinator contact details and consultation hours are available on Canvas.

Detailed information for each assessment task will be made available on Canvas and also provided in class.

Disclaimer

The University reserves the right to amend units of study or no longer offer certain units, including where there are low enrolment numbers.

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