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Unit of study_
MECO2603: Public Relations
2024 unit information
This unit of study introduces students to strategic public relations: the use of effective communication to build mutual understanding and positive relationships between organisations (or individuals) and their publics. Students learn to develop a public relations campaign using appropriate strategies and tactics, and objective measurement metrics. Core topics include: media relations, issues management, crisis communication, communication plans, public relations strategies and ethical practice.
Unit details and rules
Managing faculty or University school:
Media and Communications
| Code | MECO2603 |
|---|---|
| Academic unit | Media and Communications |
| Credit points | 6 |
|
Prerequisites:
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12 credit points at 1000 level in Media and Communications |
|---|---|
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Corequisites:
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None |
| Prohibitions:
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MECO2003 |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. produce written and multimedia public relations texts to advanced industry standards using the latest software and applications
- LO2. design and evaluate public relations campaigns for organisations for a range of contexts and publics
- LO3. demonstrate the application of scholastic knowledge to professional practices and new situations in the rapidly changing communications landscape
- LO4. plan and undertake primary and secondary research relevant to communications campaigns and research reports
- LO5. develop communication strategies and techniques to support transparency and accountability in corporate social responsibility and democractic systems of governance.
- LO6. obtain an in-depth understanding of theories of "best practice" and ethical conduct
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Semester 2 2024
|
Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
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Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
Important enrolment information
Additional advice
Available to BA/BAdvSt (Media and Communications), and to BA/BLaws (Media Studies major) students only.
