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Unit of study_
MECO2603: Public Relations
This unit of study introduces students to strategic public relations: the use of effective communication to build mutual understanding and positive relationships between organisations (or individuals) and their publics. Students learn to develop a public relations campaign using appropriate strategies and tactics, and objective measurement metrics. Core topics include: media relations, issues management, crisis communication, communication plans, public relations strategies and ethical practice.
| Code | MECO2603 |
|---|---|
| Academic unit | Media and Communications |
| Credit points | 6 |
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Prerequisites:
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12 credit points at 1000 level in Media and Communications |
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Corequisites:
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None |
| Prohibitions:
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MECO2003 |
At the completion of this unit, you should be able to:
- LO1. produce written and multimedia public relations texts to advanced industry standards using the latest software and applications
- LO2. design and evaluate public relations campaigns for organisations for a range of contexts and publics
- LO3. demonstrate the application of scholastic knowledge to professional practices and new situations in the rapidly changing communications landscape
- LO4. plan and undertake primary and secondary research relevant to communications campaigns and research reports
- LO5. develop communication strategies and techniques to support transparency and accountability in corporate social responsibility and democractic systems of governance.
Unit outlines
Unit outlines will be available 1 week before the first day of teaching for the relevant session.
- Semester 2, 2023 [Normal day] - Camperdown/Darlington, Sydney
- Key dates
Key dates through the academic year, including teaching periods, census, payment deadlines and exams.
- Student administration
Enrolment, course planning, fees, graduation, support services, student IT
- Expectations of student conduct
Code of Conduct for Students, Conditions of Enrollment, University Privacy Statement, Academic Integrity
- Academic appeals
Academic appeals process, special consideration, rules and guidelines, advice and support
- Learning and teaching policy
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- Financial support
Scholarships, interest free loans, bursaries, money management
- Study resources
Learning Centre, faculty and school programs, Library, online resources
- Health and support
Student Centre, counselling & psychological services, University Health Service, general health and wellbeing
