Skip to main content
Unit of study_

MECO6901: Media Relations

2022 unit information

Media Relations provides students with practical experience in seeking media coverage for a specific issue on behalf of a non-profit organisation. It requires students to research, design, present, implement and evaluate a communication plan, and to develop key tactical elements including media releases for distribution across multi-media platforms.

Unit details and rules

Managing faculty or University school:

Arts and Social Sciences

Study level Postgraduate
Academic unit Media and Communications
Credit points 6
Prerequisites:
? 
None
Corequisites:
? 
None
Prohibitions:
? 
None
Assumed knowledge:
? 
None

At the completion of this unit, you should be able to:

  • LO1. Identify and analyse the types, forms, features and functions of media relations
  • LO2. Design a phased media relations campaign for a client
  • LO3. Create industry-style media relations texts.
  • LO4. Demonstrate an understanding of how to comprehensively measure and evaluate earned media outcomes.

Unit availability

This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.

The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.

There are no availabilities for this year.
Session MoA ?  Location Outline ? 
Semester 2 2020
Normal day Camperdown/Darlington, Sydney
Semester 2 2021
Normal day Camperdown/Darlington, Sydney
Semester 2 2021
Normal day Remote
Semester 2 2022
Normal day Camperdown/Darlington, Sydney
Semester 2 2022
Normal day Remote

Find your current year census dates

Modes of attendance (MoA)

This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.