Useful links
Unit of study_
MECO6901: Media Relations
2022 unit information
Media Relations provides students with practical experience in seeking media coverage for a specific issue on behalf of a non-profit organisation. It requires students to research, design, present, implement and evaluate a communication plan, and to develop key tactical elements including media releases for distribution across multi-media platforms.
Unit details and rules
Managing faculty or University school:
Media and Communications
| Code | MECO6901 |
|---|---|
| Academic unit | Media and Communications |
| Credit points | 6 |
|
Prerequisites:
?
|
None |
|---|---|
|
Corequisites:
?
|
None |
| Prohibitions:
?
|
None |
| Assumed knowledge:
?
|
None |
At the completion of this unit, you should be able to:
- LO1. Identify and analyse the types, forms, features and functions of media relations
- LO2. Design a phased media relations campaign for a client
- LO3. Create industry-style media relations texts.
- LO4. Demonstrate an understanding of how to comprehensively measure and evaluate earned media outcomes.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
There are no availabilities for this year.
Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
