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Unit of study_

MECO6908: Strategy Selection in Corporate PR

This core unit of study analyses corporate communication strategy selection in organisations to determine effectiveness. Students examine the strategic intent of a national or international corporation by studying its corporate communication tactics, specifically its annual reports and other marketing collateral. The unit will equip students to determine the effectiveness of the organisation's communication with stakeholders and strategic publics including customers, employees, environmental groups, governments and shareholders.

Code MECO6908
Academic unit Media and Communications
Credit points 6

At the completion of this unit, you should be able to:

  • LO1. analyse the effectiveness of different corporate communications strategies
  • LO2. research, design, and construct a communications plan
  • LO3. create public relations tactics consistent with an overarching communications strategy
  • LO4. implement public relations strategies that are ethical and effective
  • LO5. develop advanced industry skills in integrated public relations.