Useful links
Unit of study_
MECO6908: Strategy Selection in Corporate PR
This core unit of study analyses corporate communication strategy selection in organisations to determine effectiveness. Students examine the strategic intent of a national or international corporation by studying its corporate communication tactics, specifically its annual reports and other marketing collateral. The unit will equip students to determine the effectiveness of the organisation's communication with stakeholders and strategic publics including customers, employees, environmental groups, governments and shareholders.
| Code | MECO6908 |
|---|---|
| Academic unit | Media and Communications |
| Credit points | 6 |
|
Prerequisites:
?
|
None |
|---|---|
|
Corequisites:
?
|
None |
| Prohibitions:
?
|
None |
At the completion of this unit, you should be able to:
- LO1. analyse the effectiveness of different corporate communications strategies
- LO2. research, design, and construct a communications plan
- LO3. create public relations tactics consistent with an overarching communications strategy
- LO4. implement public relations strategies that are ethical and effective
- LO5. develop advanced industry skills in integrated public relations.
Unit outlines
Unit outlines will be available 2 weeks before the first day of teaching for the relevant session.
- Key dates
Key dates through the academic year, including teaching periods, census, payment deadlines and exams.
- Student administration
Enrolment, course planning, fees, graduation, support services, student IT
- Expectations of student conduct
Code of Conduct for Students, Conditions of Enrollment, University Privacy Statement, Academic Integrity
- Academic appeals
Academic appeals process, special consideration, rules and guidelines, advice and support
- Learning and teaching policy
Policy register, policy search
- Financial support
Scholarships, interest free loans, bursaries, money management
- Study resources
Learning Centre, faculty and school programs, Library, online resources
- Health and support
Student Centre, counselling & psychological services, University Health Service, general health and wellbeing
