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Unit of study_
MECO6908: Strategy Selection in Corporate PR
2025 unit information
This core unit of study analyses corporate communication strategy selection in organisations to determine effectiveness. Students examine the strategic intent of a national or international corporation by studying its corporate communication tactics, specifically its annual reports and other marketing collateral. The unit will equip students to determine the effectiveness of the organisation's communication with stakeholders and strategic publics including customers, employees, environmental groups, governments and shareholders.
Unit details and rules
Managing faculty or University school:
Arts and Social Sciences
| Study level | Postgraduate |
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| Academic unit | Media and Communications |
| Credit points | 6 |
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Prerequisites:
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None |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. Analyse the effectiveness of different corporate communications strategies
- LO2. Research, design, and construct a communications plan
- LO3. Create public relations tactics consistent with an overarching communication strategy
- LO4. Implement public relations strategies that are ethical and effective
- LO5. Develop advanced industry skills in integrated public relations.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
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Modes of attendance (MoA)
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