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Unit of study_
MECO6909: Crisis Communication
2025 unit information
The unit will examine how organisations use public relations (PR) to deal with crisis situations. Throughout the unit we will use case studies to explore frameworks, risk prioritisation, issues management, planning, response and evaluation strategies for diverse organisations and topics from environmental and corporate to health and social.
Unit details and rules
Managing faculty or University school:
Arts and Social Sciences
| Study level | Postgraduate |
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| Academic unit | Media and Communications |
| Credit points | 6 |
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Prerequisites:
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None |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. Demonstrate a critical and practical understanding of ethical PR management and effective crisis communication drawing on foundational theories and case studies
- LO2. Drawing on key theories, critically analyse and evaluate the role of communication strategies in mitigating reputational damage and restoring public trust during and after a crisis.
- LO3. Evaluate the reputational implications of different crisis events, identifying factors that influence stakeholder perception and the long-term effects on organisational reputation
- LO4. Create proactive crisis response plans that incorporate risk assessment and stakeholder communication to minimise impact and facilitate effective recovery.
- LO5. Demonstrate effective crisis communications skills in a range of practical and realistic scenarios.
Unit availability
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Modes of attendance (MoA)
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