Useful links
Unit of study_
MECO6909: Crisis Communication
The unit will examine how organisations use public relations (PR) to deal with crisis situations. Throughout the unit we will use case studies to explore frameworks, risk prioritisation, issues management, planning, response and evaluation strategies for diverse organisations and topics from environmental and corporate to health and social.
| Code | MECO6909 |
|---|---|
| Academic unit | Media and Communications |
| Credit points | 6 |
|
Prerequisites:
?
|
None |
|---|---|
|
Corequisites:
?
|
None |
| Prohibitions:
?
|
None |
At the completion of this unit, you should be able to:
- LO1. obtain a critical and practical understanding of ethical PR management through a survey of foundational theories and case studies
- LO2. become equipped for roles as a communication strategist across a variety of sectors
- LO3. scientifically analyse and evaluate conflict resolution strategies implemented in a PR conflict scenario
- LO4. become comfortable in presenting your findings/ideas and engage audiences in an issues debate.
Unit outlines
Unit outlines will be available 2 weeks before the first day of teaching for the relevant session.
- Semester 1, 2020 [Normal day] - Camperdown/Darlington, Sydney
- Semester 1, 2021 [Online] - Camperdown/Darlington, Sydney
- Intensive April, 2021 [Block mode] - Camperdown/Darlington, Sydney
- Semester 1, 2022 [Online] - Camperdown/Darlington, Sydney
- Intensive April, 2022 [Block mode] - Camperdown/Darlington, Sydney
- Key dates
Key dates through the academic year, including teaching periods, census, payment deadlines and exams.
- Student administration
Enrolment, course planning, fees, graduation, support services, student IT
- Expectations of student conduct
Code of Conduct for Students, Conditions of Enrollment, University Privacy Statement, Academic Integrity
- Academic appeals
Academic appeals process, special consideration, rules and guidelines, advice and support
- Learning and teaching policy
Policy register, policy search
- Financial support
Scholarships, interest free loans, bursaries, money management
- Study resources
Learning Centre, faculty and school programs, Library, online resources
- Health and support
Student Centre, counselling & psychological services, University Health Service, general health and wellbeing
