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Unit of study_
MECO6909: Crisis Communication
2024 unit information
The unit will examine how organisations use public relations (PR) to deal with crisis situations. Throughout the unit we will use case studies to explore frameworks, risk prioritisation, issues management, planning, response and evaluation strategies for diverse organisations and topics from environmental and corporate to health and social.
Unit details and rules
Managing faculty or University school:
Media and Communications
| Code | MECO6909 |
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| Academic unit | Media and Communications |
| Credit points | 6 |
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Prerequisites:
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None |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. Demonstrate a critical and practical understanding of ethical PR management and effective crisis communication drawing on foundational theories and case studies
- LO2. Critically analyse and evaluate a range of crisis communications scenarios drawing on key theories.
- LO3. Critically analyse and evaluate conflict resolution strategies implemented in a PR conflict scenario drawing on key theories.
- LO4. Demonstrate effective crisis communications skills in a range of practical and realistic scenarios.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
