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Unit of study_

MECO6909: Crisis Communication

The unit will examine how organisations use public relations (PR) to deal with crisis situations. Throughout the unit we will use case studies to explore frameworks, risk prioritisation, issues management, planning, response and evaluation strategies for diverse organisations and topics from environmental and corporate to health and social.

Code MECO6909
Academic unit Media and Communications
Credit points 6

At the completion of this unit, you should be able to:

  • LO1. obtain a critical and practical understanding of ethical PR management through a survey of foundational theories and case studies
  • LO2. become equipped for roles as a communication strategist across a variety of sectors
  • LO3. scientifically analyse and evaluate conflict resolution strategies implemented in a PR conflict scenario
  • LO4. become comfortable in presenting your findings/ideas and engage audiences in an issues debate.