Skip to main content
Unit of study_

MECO6912: Political Public Relations

This unit of study analyses and examines the convergence of public relations, advertising and political consulting in the history of political campaigning. The unit's objectives are to demonstrate an understanding of the relationships that exist in the political process between politicians, the media and public relations. It develops student skills specific to the delivery of political public relations and political campaigns. Its focus is the process of professionalisation and internationalisation of electioneering and campaign practices in media-centred democracies.

Code MECO6912
Academic unit Media and Communications
Credit points 6

At the completion of this unit, you should be able to:

  • LO1. produce written and multimedia political public relations texts to advanced industry standards using the latest software and applications
  • LO2. design and evaluate election campaigns for political candidates or public affairs clients
  • LO3. demonstrate the application of scholastic knowledge to professional practices and new situations in the rapidly changing communications landscape
  • LO4. plan and undertake primary and secondary research relevant to communications campaigns and research reports
  • LO5. develop communication strategies and techniques to support transparency and accountability in democratic systems of governance.