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Unit of study_
MECO6936: Social Media Communication
2026 unit information
This unit introduces the fundamentals of strategic social media use for professional and organisational communication, media practice and cultural production. It aims to equip students with the knowledge and skills to become competent, ethical social media communicators and to critically analyse social media forms, services and cultures. Students will explore online, mobile and locative platforms for interacting with audiences, publics and online communities, including professional networks.
Unit details and rules
Managing faculty or University school:
Arts and Social Sciences
| Study level | Postgraduate |
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| Academic unit | Media and Communications |
| Credit points | 6 |
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Prerequisites:
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None |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. Explain core theories and frameworks of social media communication
- LO2. Examine contemporary social media campaigns to identify strategic approaches, audience engagement tactics, and measurement metrics
- LO3. Assess the effectiveness of social media campaigns by applying theoretical frameworks to real-world case studies
- LO4. Design an original, effective, and ethical social media campaign
- LO5. Develop content across multiple social media platforms, considering platform-specific affordances and audience behaviours
- LO6. Defend campaign decisions based on theoretical principles and industry best practices
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Semester 2 2026
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Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
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Modes of attendance (MoA)
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