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Unit of study_
MECO6943: Book Marketing and Sales
2023 unit information
This unit delves into sales, marketing and publicity techniques and skills used to get books to buyers and readers. Theoretical and practical study will equip students with the required skills to develop a marketing, publicity and sales plan for a new title in the different sectors of the publishing industry.
Unit details and rules
Managing faculty or University school:
Media and Communications
| Code | MECO6943 |
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| Academic unit | Media and Communications |
| Credit points | 6 |
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Prerequisites:
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None |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. apply knowledge of sales, marketing and publicity strategies and techniques appropriate to the specific sector of the contemporary book publishing industry
- LO2. demonstrate a critical understanding of the current sales, marketing and publicity opportunities and challenges which face publishers
- LO3. understand how to devise, plan and deliver creative and innovative on and offline marketing campaigns across commercial, literary, educational and other types of publications, for print and digital
- LO4. work collaboratively to plan and produce marketing and publicity campaigns for a commercial title.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
There are no availabilities for this year.
Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
