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Unit of study_
MKTG2113: Applied Market Research
2027 unit information
Market research plays a critical role in supporting effective decision-making across organisations. This unit takes students from the initial planning of a research project through to data analysis and interpretation. Students will develop an understanding of how to define market problems, formulate research questions and objectives, and design appropriate research strategies, including sampling and data collection approaches. Building on these foundations, the unit introduces key qualitative and quantitative data analysis approaches. Students will gain practical experience using data analysis tools to generate meaningful insights. Emphasis is placed on translating data into actionable recommendations that reduce uncertainty and support marketing decision-making in a data-driven environment.
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Undergraduate |
|---|---|
| Academic unit | Marketing |
| Credit points | 6 |
|
Prerequisites:
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MKTG1001 and (MKTG1002 or BUSS1103) |
|---|---|
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. Demonstrate an understanding of marketing analytics concepts and how they can be applied to inform business decision-making.
- LO2. Design an effective data collection tool to gather meaningful and relevant data, enabling analytical insights to inform marketing decisions.
- LO3. Analyse qualitative and quantitative research data using appropriate analytical methods.
- LO4. Interpret qualitative and quantitative data and develop managerial insights to make effective business decisions.
- LO5. Collaborate in teams to solve marketing problems by using analytical tools and presenting data-driven recommendations
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Semester 1 2027
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Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
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Modes of attendance (MoA)
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