Useful links
Fundamental to marketing is a requirement to understand the environment and how to establish an on-going connection with customers in order to meet ever-changing needs and wants more effectively. Marketing insights address such dynamism and interplay in the marketplace by engaging in applied research to generate insights and conveying them in a meaningful and useful way to aid marketing decisions. This unit equips students with the practical knowledge and technical skills necessary to see through the entire research process involving project planning, collecting and analysing data, and generating insights. Particular focus is given to the use of different qualitative and quantitative research strategies for data collection, including: secondary data collection, observation and projective techniques, questionnaire design, and experimental design.
Code | MKTG2113 |
---|---|
Academic unit | Marketing |
Credit points | 6 |
Prerequisites:
?
|
MKTG1001 and MKTG1002 |
---|---|
Corequisites:
?
|
None |
Prohibitions:
?
|
None |
Assumed knowledge:
?
|
None |
At the completion of this unit, you should be able to:
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
Session | MoA ? | Location | Outline ? |
---|---|---|---|
Semester 1 2024
|
Normal day | Camperdown/Darlington, Sydney |
View
|
Session | MoA ? | Location | Outline ? |
---|---|---|---|
Semester 1 2020
|
Normal day | Camperdown/Darlington, Sydney |
View
|
Semester 1 2021
|
Normal day | Camperdown/Darlington, Sydney |
View
|
Semester 1 2021
|
Normal day | Remote |
View
|
Semester 1 2022
|
Normal day | Camperdown/Darlington, Sydney |
View
|
Semester 1 2022
|
Normal day | Remote |
View
|
Semester 1 2023
|
Normal day | Camperdown/Darlington, Sydney |
View
|
Semester 1 2023
|
Normal day | Remote |
View
|
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.