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Unit of study_
MKTG2114: New Products Marketing
2027 unit information
New products and services are central to innovation, growth, and increased profitability across many industries. This unit covers how to develop and market innovative products and services in both the private and public sectors. Through applied product development activities and industry-based examples, students examine how new ideas are generated, designed, tested, refined, and launched.
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Undergraduate |
|---|---|
| Academic unit | Marketing |
| Credit points | 6 |
|
Prerequisites:
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MKTG1001 or SIEN1000 |
|---|---|
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. Identify opportunities for new product development.
- LO2. Utilise creative and analytical techniques to generate new product concepts.
- LO3. Evaluate a new product concept and prepare an overall assessment prior to a commercial commitment.
- LO4. Develop an appropriate launch and management plan for a new product.
- LO5. Evaluate the market success of a new product launch from a strategic, financial and competitive perspective.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
There are no availabilities for this year.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
|
Semester 2 2027
|
Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
|
There are no availabilities for previous years.
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Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
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