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Unit of study_

MKTG3110: Digital Marketing

This unit explores how marketing campaigns are designed, conceptualised and executed digitally. Particular attention is given to techniques unique to digital technologies and the networked nature of social media platforms. Their applications to marketing strategy specifically to do with brand building, target audiences, public relations and communications are covered with an aim to equip students to understand the digital consumer journey.

Code MKTG3110
Academic unit Marketing
Credit points 6

At the completion of this unit, you should be able to:

  • LO1. demonstrate skill sets that are in demand by industry
  • LO2. apply theory to produce a professional business document
  • LO3. apply theory and software to solve real-world problems
  • LO4. demonstrate an awareness of contemporary challenges in business and the need for ethical behaviour in the face of those challenges.